marketing strategy

Powerful Hooks for Effective Webinar Marketing

With just one simple tweak to a hook, our ad managed to get over 10,000 Webinar sign-ups in 2 months. If you’ve ever wondered why your ads are not performing as well as they should, here’s why: Everyone seems to be copying each other’s ads.  No matter what niche you’re operating in, your business is […]

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Webinars or Video Sales Letter (VSL) Which one should you use?

We’ve all heard of the Webinar Funnel. It’s one of the hottest ways marketers today use to present their services and generate interest around their brand. And while it does have its upsides – there’s another method for persuading potential customers and getting them to opt-in on your landing page. I’m talking about the VSL

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VSL Funnel

Remember when sales letters used to come in through the mail and advertised a product? It might not have been a flesh-and-blood salesman, but it did a tremendous job at pulling in customers in its day. Today we have its young grandchild: the Video Sales Letter. It’s great for:  Generating appointments for high ticket offers 

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