marketing strategy

The Inception Problem You ever seen Inception? Leonardo DiCaprio plays a guy who breaks into people’s dreams to steal secrets. But the real money is in “inception” itself: planting an idea so deep in someone’s subconscious that they think it was theirs all along. Wild concept for a movie. Even wilder when you realize you […]

Your Ads Are Gladiators(And Most Are Getting Slaughtered) Running ads is basically BRUTAL gladiator combat. Every time you hit publish, you’re throwing a fighter into the arena. They’re up against bigger competitors with deeper pockets, better weapons, and more experience. Most ads don’t survive their first week. They get outbid, ignored, or buried by the

The Real Reason MostBusinesses Can’t Scale Here’s what I’ve noticed after serving hundreds of different businesses and generating close to 2 million leads over the past decade. Many of these businesses (i.e. coaches, course creators, and service providers) are genuinely excellent at what they do. The problem is they do marketing and client acquisition randomly.