Business

SaaS Webinar Case Study: How We Cut Lead Costs in Half (Plus the Ugly Truth)

Table of Contents We recently wrapped up an epic webinar campaign for a SaaS company. They’re in the e-comms space and their main product is a software that integrates seamlessly with Shopify to help automate some of the sellers’ tasks. So that was pretty sweet! What’s even sweeter is that it makes for a kick-ass […]

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4 Smart Ways to Pre-Qualify Leads Using AI Chatbots (Without Turning People Off)

Table of Contents Let me tell you something most business owners don’t wanna talk about. Sometimes, it doesn’t pay to talk to EVERY lead. I know, I know. Sounds crazy coming from a marketer, right? But stick with me here. Picture this: You’re running your business, crushing it with your ads. Traffic’s flowing to your

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How to Write AI Copy That SELLS (2025 Guide)

How to Write AI Copy That SELLS (2025 Guide)

Table of Contents Let’s be honest about something. You can’t scroll for 2 seconds these days without seeing ChatGPT-generated text everywhere. Your eccentric uncle is using it. Random strangers on the internet are using it. Hell, even your grandma probably knows what ChatGPT is by now. And businesses? They’re using AI copy in full force.

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How AI Chatbots Can Turn Your Coaching Website Into a 24/7 Money Machine (Even While You Drool on Your Pillow)

So you missed another 2 AM lead because you were busy doing that thing humans need to do… sleeping. Meanwhile, your competitor’s AI chatbot just booked their third high-ticket consultation of the night. Ouch. Look, I get it. The idea of letting a robot handle your precious leads feels about as comfortable as letting your

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5 Costly Mistakes Businesses Make When Implementing AI Sales Funnels

Table of Contents EVERY business owner I’ve spoken to LOVES the idea of AI supercharging their sales funnels. And who can blame them? These days you’ve got AI tools to: Write great copy Automate lead generation Speak to your customers We’ve even implemented them in our latest sales funnels ourselves! But here’s the thing: If

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