Webinar Marketing Agency

Why You Need a Specialist

We like bums…

In fact, our entire business revolves around putting bums on seats. Since 2014, we’ve filled thousands of webinars, seminars, challenges, and events for coaches, course creators, and speakers… with bums.

Yup, putting “bums on seats” for webinars and seminars is all we do—we’re the true bum specialists.

Here’s a sneak peek at some of the clients we’ve worked with across four continents. (Sadly, we haven’t yet conquered Africa, South America, or Antarctica… but hey, one day we’ll get those penguin bums too!)

Here’s some of the people we’ve worked with:

So, how do we pack webinars with bums?

Through funnels, paid ads using our own unique ‘Blitzvertising System’, and setting up marketing automations such as our ‘AI-Powered Long Tail Webinar’. We handle all the unsexy hard work called “marketing” so that our clients can focus on delivering sexy webinars that bring in the customers.

And we like committed relationships—the average client sticks with us for 3-4 years! Some have even been with us for 8 years (which, let’s be honest, is longer than many marriages these days).

Now, why do clients stay with us?

Possible Reason 1: We’re extremely good-looking.
Possible Reason 2: Our business model is a true partnership with our clients.

(As much as we’d like to believe it’s Reason 1, it’s probably more to do with Reason 2…)

See, we work on a partnership basis rather than fixed retainers. That means we’re mostly rewarded based on results. Instead of a hefty retainer or charging based on ad spend, our monthly fees are tied to the sales or profit you make.

You win, we win, and the world becomes a better place (and we both get richer).

Got Questions? Here are the top ones people ask us about our Webinar Marketing Services—click on them to get the answers!

Why don’t I just hire in-house for my Webinar marketing?

Great question!

Here’s the thing—it’s nearly impossible (read: *actually* impossible) to find one person who can flawlessly write copy, run ads, design graphics, build and optimize funnels, strategize, project manage, script and edit videos, and handle all the tech wizardry…

… and somehow make your webinars a smashing success.

If you’ve found this unicorn of a marketer—congrats! You can stop reading right here. Just make sure you pay that “super marketer” a small fortune for doing the job of 6-7 people.

(And hey, if you ever part ways, please send them our way—we’ll be waiting with open arms!)

For everyone else, if you want a team of specialists—each with years of experience in their area of expertise—working together to boost your webinar’s success, then partnering with an agency like Radical Marketing just makes sense.

Especially if you want to scale like Terence Teoh from Beyond Insights…

“After working with Radical Marketing for 40 days, we achieved a new record number of attendees….a massive 3x increase over our previous best!”

TERENCE TEOH

CEO, BEYOND INSIGHTS

Why should I partner with Radical Marketing and not some other marketing agency?

First off, we’re specialists.

Think of it like this—if you need eye surgery, you’re definitely going to see an eye specialist, not your general family doctor, right? (Unless you’re cool with seeing double for the rest of your life…)

In the same way, you wouldn’t want to trust your webinar’s success to a generalist who dabbles in everything—whether it’s marketing for e-commerce, lead generation for solar panels, or running ads for lawyers.

(Heck, they might even offer to fix your plumbing or clean your carpets while they’re at it!)

Bottom line: you can work with a specialist who knows webinars inside and out, or roll the dice with a ‘jack-of-all-trades’ agency to save a few bucks—which could end up costing you a lot more in the long run.

Just ask Aaron Chong

What’s your unique process to get better results for clients?

Our marketing is based on direct marketing response principles.

That means we want to get an ROI for every dollar we spend on ads for you.

We don’t believe in fluffy, “We got you 351 Likes” kinda marketing – unless that contributes to your bottom line.

The best part is, we’ve tested these processes with millions of dollars of ad spend.

This infographic highlights our 5 processes:

#1 Research Raptor

First up, we roll up our sleeves and dive deep to uncover who your ideal customer is with our Research Raptor System.

We don’t just stop at the usual snooze-worthy stuff like age, income, and all that. No, no—we dig into their secret thoughts, the kind of juicy stuff they wouldn’t even admit to their partners. Oh yeah, we’re all about that insider gossip!

Then, it’s all about YOU. We want to know how your solution works, what makes you different, and, yes, we want your life story—every twist, turn, and if you’ve got some dirt from your past, we’re all ears. 👀

We’ll watch your webinars, analyze your past ads, and really get to know you. Kind of like David Ogilvy, who spent three months studying Rolls Royce before writing a single word.

This level of deep dive is the foundation of crafting epic webinar marketing campaigns. So, buckle up—we’re about to get personal!

#2 Radical Ad EcoSystem

Next up, let me introduce you to the Radical Ad EcoSystem—the foundation of running great ad campaigns.

The goal here?

To perfectly match our ads to your ideal audience’s different levels of awareness (shout-out to the legendary Eugene Schwartz for this concept).

Some ads are like that first handshake with your prospects—they’re all about awareness and branding.

Others? They’re the smooth talkers, converting cold traffic into your potential buyers. And then there are the warm and hot audience ads—those are the ones that seal the deal for you.

It’s like a grand symphony, where each ad plays its part, moving your prospect closer to pulling out their wallet and making that purchase.

Here’s a simplified version of how our *Radical Ad EcoSystem* works. Trust me, it’s music to your ROI’s ears!

#3 Blitzvertising System

But wait, there’s more!

Let me give you the inside scoop on one of our ‘secret weapons’: the Blitzvertising System.

After years of promoting webinars and figuring out what works (and what flops), we’ve developed a system to rapidly test ad ideas for you. And once we find a winner, this same system is built to beat that winning ad!

Think of it like a video game where your character keeps leveling up and getting better weapons—but we’re doing that for your ads.

So, imagine testing a bunch of unique ad ideas all at once (not just slight variations—the real deal, totally fresh ideas). The chances of helping you strike gold with a groundbreaking ad go way up.

Blitzvertising is also our secret sauce for battling ad fatigue and keeping your Cost-Per-Lead low.

But I’ll spare you the geeky details… unless you REALLY want to dive into them in this video:

It’s one of the reasons we get results like this:

“Radical Marketing literally saved my business. The first event that Radical Marketing promoted gave me a 12X return on my ad spend.”

EASON LEONG – FOUNDER, ALPHA TRADING SYSTEM

#4 Hydra Landing Page System

Here’s a system that’s been saving us up to 44% on costs per lead—our secret weapon!

One of the biggest mistakes digital marketers make when testing different ads to improve results is forgetting about ‘message congruency’. What does that mean? Well, they send all the traffic from various ads to the same landing page, even if the ads are talking about completely different things.

Picture this:

Ad 1 was last month’s rock star, talking about growing your business through partnerships. But now, Ad 2 is also killing it, focusing on becoming an influencer to grow your business.

The problem?

Both ads are driving traffic to the same landing page… which is still talking about partnerships.

Now imagine if you had a separate landing page for Ad 2, all about growing a business by becoming an influencer. You guessed it—higher conversion rates and cheaper CPLs!

By using our ‘Hydra’ system (yes, like the mythical beast with many heads), we create individual landing pages to match each of your ad’s messages. This means more relevant content for the viewer, higher conversions, and better results for you.

Basically, more heads = more wins!

By creating this ‘Hydra’ system of having individual pages to cater for different ad messages… we’re increasing conversion rates and getting better results for our partners.

#5 AI-Powered Long Tail Webinars

The final system—Long Tail Webinars—is basically the secret sauce for anyone running webinars.

Here’s the deal: around 70% of people who register for your webinar won’t even bother to show up. As if that’s not enough, another 65% to 70% of the people who DO show up aren’t ready to buy.

Do the math, and you’re left with about 9-10% of your registrants who MIGHT be buyers (and that’s assuming you have Jedi-level persuasion skills to convert 100% of the ready-to-buy folks).

Enter the AI-Powered Long Tail Webinar—designed to flip those odds in your favor. It’s like turning the people who left your webinar empty-handed into enthusiastic buyers, ready to shout, “Shut up and take my money!”

How do we pull off this magic?

Simple.

We keep marketing to your prospects after the webinar. We don’t stop at the “thank you” slide.

Instead of treating the webinar as a one-night stand, we see it as the start of a beautiful relationship with your prospect. We keep offering value, engaging them, and gently nudging them toward that sweet buying decision.

Here’s a video to show that awesome process in action:

Plus we also supercharge the funnel with AI that can have actual conversations with people.

I’m not talking about those clunky chatbots that sound like a drunk robot trying to sell you insurance. I’m talking about sophisticated AI that engages your prospect in natural, personalized conversations—at scale!

Imagine AI that can:

Resurrect “dead” leads with conversations so human-like, your prospects might develop a little crush.
Boost webinar attendance by personally calling or texting your registrants. It’s like having a friendly, non-annoying stalker who just really wants people to show up to your awesome event.
Create hyper-personalized follow-up sequences that make your prospects feel like you understand them better than their therapist—whether it’s through email, DMs, instant messages… or even voice calls!

Pretty fricking sweet, right?

Here’s what a simplified AI-Powered Long Tail Webinar Funnel looks like:

What niches do you work with?

We’d love to say we’re wizards with all kinds of webinars, but here’s the truth: we’re only truly magical when it comes to coaches and course creators in these niches:

Biz opp
Investing, trading, and personal finance
Business growth
Metaphysical
Professional services
Income skills (like sales, marketing, and AI)

Bottom line? We crush it in B2C markets or webinars aimed at small business owners—because we’ve got the frameworks and processes to make it rain.

But if you’re trying to woo big enterprises or impress some C-level exec with your fancy software… well, we’re just not meant to be 💔.

(But hey, there are plenty of other fish in the sea, I promise!)

Take Jay Bradley, for example. He was marketing whiskey investments, something we had ZERO experience with.

But we knew his audience was hanging out on Google, YouTube, Facebook, and Instagram—and, well, it worked out pretty well.

Cheers to Jay for this lovely testimonial! 🥂

“Our business grew from a start-up to 8-figures in 16 months and Radical Marketing played a big role in making that happen.”

JAY BRADLEY

FOUNDER, WHISKEY WEALTH CLUB (UK)

Now, for a little “damaging admission” (yep, we’re keeping it real)…

Years ago, we worked with a consultant targeting corporate CEOs and HR managers. We packed his webinars with thousands of sign-ups.

Sounds great, right?

Except… they were mostly lower-level managers—not exactly the decision-makers he needed. After a few months, it just didn’t make sense for the partnership to continue.

Since then, we’ve steered clear of the ‘business to enterprise’ space. We know where we shine—and we stick to it!

What are the ‘big 3’ Webinar problems you help to solve?

Here are 3 major bottlenecks you need to fix if you’re running webinars:

Getting people to sign up
Getting them to show up
Getting them to buy

So, how do we help with each of these?

Getting people to Sign Up

They say it’s easier to get someone to hand over their wallet than their time. So, even if you’re hosting a free webinar, don’t expect people lining up like it’s a Taylor Swift concert… unless you ARE Taylor Swift, of course.

What you really need is two things:

First, a kickass webinar funnel that convinces people to sign up instead of binge-watching the latest episode of Stranger Things. This funnel includes everything from web pages to emails, SMS reminders, and other drip sequences.

Once your funnel’s set, we send traffic to it using Meta, Google, YouTube, and TikTok ads.

That’s where our magic formula comes in—we stop the scroll, hypnotize them with our ad copy, and get them clicking to sign up.

That’s how we keep your webinars packed—no need for begging friends or hoping a random organic post goes viral.

Want to see how we write those irresistible ads? Check out this video:

Getting people to Show Up

Now, here’s the cold, hard truth: only 15% to 35% of your sign-ups will actually show up. It’s like inviting everyone to your party, but half the people are “too busy” (a.k.a. Netflix).

That’s where our Radical Marketing Framework comes in—a combination of retargeting ads, drip sequences, and, yes, sometimes even good old-fashioned phone calls to get those butts in virtual seats.

But here’s the kicker—you can still make sales even if they don’t attend your webinar.

How?

Let’s talk about that last bottleneck…

Getting people to Buy

Selling on Webinars can feel like playing a game where the deck is stacked against you.

First, about 70% of your sign-ups won’t show up. And of those who DO show up, about 70% aren’t ready to buy.

Even if you were Tony Robbins, you’re not converting the whole room on the first try.

Our goal? To flip the odds in your favor with our “Long Tail Webinar Strategy.”

What does that mean? We don’t just focus on the webinar itself. We engage your prospects before they sign up, after they sign up, and after the webinar.

Multiple touch points = better odds.

Think of it like the pursuit of true love—except we’re not creepy. We keep gently nudging your prospects along the customer journey until they’re ready to say “yes” and buy.

Instead of a quick, one-shot sell, we build a relationship with your prospects, making your sales process more of a marathon than a sprint.

And that’s how we improve your bottom line.

By the way, anyone can stumble into a successful webinar once. It happens! You throw something together, the stars align, and boom—you make some money.

But creating webinars that consistently print money month after month?

That’s where most people hit a wall.

Check out how we get consistent 3X webinar returns for a client (even in a pretty rough market!):

How much do you charge for your services?

The answer?

Wait, actually that’s the amount that we want to be helping you to make every month!

To be honest, it depends on the situation. But to give you a rough idea, we charge a few thousand dollars as a retainer plus a percentage of sales each month.

The exact numbers? Well, we’ll need to dive into your business first before giving you a firm figure.

Here’s the deal: we structure this as a partnership—because the more we help you win, the more we earn. That’s why some clients have stuck with us for up to 8 years.

Is there room for negotiation?

Absolutely. But why would you want to pay us MORE? (Kidding… Or am I?)

If you want to give us a higher fixed monthly retainer with no commissions – OR, explore lowering our standard retainer in exchange for a bigger piece of the sales pie— we can consider this on a case-by-case basis.

Other costs?

Usually, there’s a one-time setup fee to build or improve your funnels (if needed). You might also cover software costs, but chances are, you’re already paying for those.

No sneaky hidden costs. At the end of the day, what matters is the time and workload we take off your plate… and the results we get for you.

We’re not the cheapest, but if you’re looking at it from an ROI perspective, it’ll all make perfect sense!

Like what we did for Andy here:

“You will NEVER believe the magical things Radical Marketing can do…our online campaign CPL reduced by 62% and profit increased by 220% in the last 7 months.”

ANDY LEE – FOUNDER, FBAULOUS PTE LTD (SINGAPORE)

Do you have case studies you can show me?

Honestly, we don’t crank out as many case studies as we should (we’re too busy getting results!), but here’s our case study page we’re steadily adding to:

>> Radical Marketing Case Studies

You’ll find a few gems where we turned unprofitable coaches into profit powerhouses—like taking a webinar that was barely breaking even and cranking it up to 12X ROAS.

Some are about us slashing CPLs, others where we helped businesses scale to new heights.

There are a lot more success stories, but hey, we’re too busy winning to make a case study out of every single one!

Such as Jerry Lee and Michael Tan:

“When Radical Marketing took over our account, not only did my ad cost drop 40-50%. The number of leads coming in increased! I can now focus on other aspects of my business. And the best part is I get to spend more time with my family.”

JERRY LEE – FOUNDER, GRADE SOLUTION (SINGAPORE)

“We have experienced more than 150% growth in our business since working with Radical Marketing.”

MICHAEL TAN – FOUNDER, STERLINGTON SDN BHD

What’s included in your Webinar marketing services?

Short answer – we’ll do everything in our power to attract, engage and convert customers to get you a high ROI with your Webinars.

This includes:

Building and optimising your Webinar funnel
Paid traffic management on Meta and Google (and sometimes other sources)
Copywriting of all your ads
Scripting of all your video ads
Editing video ads
Collating traffic and sales data to optimize campaigns
Writing a weekly email newsletter to engage your prospects (if required)
Email marketing campaigns for flash sales and launches
Creating and designing new lead magnets when required
Strategy calls when required
Basic updates to your Facebook page
Implementing and integrating various marketing software

Heck, if that means wearing a chicken outfit whilst standing with a sign on the corner street to get results… we’ll do that too!

As amazing as we are, there are some areas we’re not experts at and can refer you to others. Such as:

But, remember you’re getting all of the following when you work with us:

A fractional CMO (Chief Marketing Officer) with 27 years experience in internet marketing
A team with 10 years of experience in marketing events like Seminar, Webinars and Challenges
The following specialists working on your webinar:

(Who says you can’t have your cake and eat it too?)

Look, if it makes sense to explore working with us, hit that button below and let’s chat!

How much preparation time do you need before you can start filling my Webinars?

We’ll need 6 weeks to fill your first Webinar.

(Trust me, we’ll be busier than beavers during dam season – stacking logs of ‘to-dos’)

Here’s what we do in those 6 weeks.

Week 1 - Market research and technical set up

Week 2 - Copywriting for your landing page, ads and drip sequences

Week 3 - design and set up webinar funnel and drip sequences

Week 4 - Run test ads to determine hooks that work

Week 5 - Start scaling winning ads

Week 6 - Optimize and scale winning ads further with video

After the first 6 weeks, we enter an endless loop of tweaking, testing, and refreshing—basically becoming a data-driven hamster on a wheel, sprinting toward better results!

That just means the longer we work together, the better our results will get over time.

Can you guarantee that I will get a better ROI from my Webinars?

We’re pretty sure we’ll outperform 99% of the marketing agencies out there…

In fact, we’re so confident, we even tie our pay to the results we deliver for you.

Basically, we win when you win (how’s that for motivation?).

Now, let’s be real—if your webinars don’t become cash machines overnight (though, sometimes they do), no worries…

We’ll keep tweaking, optimizing, and making things better, because that’s just how our 5 Radical Marketing Systems are wired (see question 2 for details).

And that’s why your odds of winning with Radical Marketing are about as high as finding a cat video on the internet—pretty much guaranteed!

Do you offer Webinar coaching or consulting services?

We’re traffic and funnel wizards, not webinar gurus.

If you need help fine-tuning your presentation or crafting the perfect offer? That’s a bit out of our magical realm. We can throw in a few tips, but we wouldn’t call ourselves the Yodas of webinar-building.

The great news?

We know some actual Jedi masters who’ve spent years perfecting this craft. They’ll get you sorted.

Yes, they come with their own price tag. But hey, what’s it worth to you if your conversion rate jumps by 10%, 20%, or even 50%? It’s like finding money in your couch cushions… but way more!

Is there a minimum ad spend to make my webinars worthwhile?

We’re not here to tell you how much to spend on ads, but let’s face it—without a decent crowd, your webinars might feel like a party no one showed up to.

That’s why we suggest that you start with at least $3000-$5000 per month in ad spend. Once you’ve got that winning formula, it’s time to crank it up as long as the profits keep rolling in.

Our most successful clients? They’re dropping $100,000+ a month on ads—and that’s how you build a 7-figure business! It’s like throwing logs on a fire, except instead of warmth, you get… well, a lot of money.

How often will you update me on the progress of my webinar campaign?

We like to keep you in the loop because, let’s be honest, nobody likes being left in the dark. That’s why we’ve got daily, weekly, and monthly reports to keep you updated without turning you into a spreadsheet zombie.

Here’s the scoop:

Daily reports? They give you the juicy details on ad spend, cost per lead, and where your money’s going—platform by platform.

Weekly reports? A quick rundown of what we’ve rolled out and what’s coming next, so you always know what’s cooking.

Monthly reports? We bring you the VIP treatment—showing you which ads, platforms, and videos are making it rain, along with funnel test results and what we’re gearing up to optimize next.

It’s like having your own marketing play-by-play—without the boring halftime show!

“The ideas that these guys come up with are just amazing. Really getting the true essence of the message out there to help the audience understand the value.”