When I’m doing seminar promotions, the #1 thing I would place in terms of importance for the success of your promotion efforts, is the copy. I’ve experienced it too many times clients who have been running ads on their own, or who even hire other marketers, who have enjoyed having their ad cost slashed […]
In our Seminar Promotion video series, I discuss the best channels to use to promote your seminars. I explain what is my favourite channel to promote seminars where I’ve been involved in promoting webinars for as few as 20 people and seminars where I’m promoting events that seat 1,500 people. I also reveal channels
Seminar Promotion Special Training Series – Video 2: Where to promote your Seminar? Read More »
Let’s be honest, when it comes to seminar promotion, most people spend a ton of time developing their seminar presentation and give very little time to consider the title of their seminar. Many people simply go for names that sound good or sophisticated. But there’s a science to creating a good seminar title. And
Seminar Promotion Special Training Series – Video 1: Creating a Powerful Seminar Title Read More »
A good seminar promotion system is essential if you want to fill your seminars with quality participants every single time. In this video series, I’ll be detailing some seminar promotion strategies that I’ve seen work in the 4+ years we’ve been promoting seminars and webinars. In this Seminar Promotion video series you’ll discover: 1) How
Seminar Promotion Special Training Series Read More »
In a challenging economy, most companies would rather cut off their marketing budget. Allocating an amount of money for marketing is often misunderstood as wasting a company’s resources. Contrary to most belief though, big brands such as Coca-Cola, Apple, KFC, and so forth spend a massive amount of money … …as an investment on
The Three Levels of Marketing Investment Read More »