marketing strategies

The 6 best ways to generate B2B leads in 2025-2026, featuring direct mail, cold email, and AI SEO strategies.

6 Best Ways to Generate B2B Leads in 2025/26

Table of Contents If you run a B2B company then you know how tough it is to get consistent leads. Especially if you’ve been to a few courses and taken their advice about “revolutionary” lead gen strategies that sound great in theory – but deliver jack squat in practice… Maybe you’re even wondering if any […]

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How We Got Leads for 97 Cents Each: The 4-Step Strategy That Crushed Our Client’s Marketing Costs

Table of Contents Ever spent $30+ on a single lead and wondered if there’s a better way? We just helped a tuition center get their cost per lead down to 97 cents. That’s not a typo. Ninety-seven cents! And the craziest part? The solution was so simple, I wanted to kick myself for not trying

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How This Property Investor Went From 6% to 28% Conversion Rate (Webinar Case Study)

Table of Contents Ever feel like your webinar is just… dying a slow death? You know that feeling. You’re presenting your heart out, sharing amazing value, and then when it comes time to make your offer… Crickets. That’s exactly what was happening to one of my clients in the property investment space. He had this

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Webinar Case Study: How One Simple Audience Tweak Made This Webinar Profitable

Table of Contents Imagine running a webinar for a client with a MEGA following of over 4 million people – basically a super influencer in the public speaking market. Sounds like a dream, right? You’ve got someone with a huge following, tons of trust and credibility, an offer that’s enticing, AND they’re a pro at

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SaaS Webinar Case Study: How We Cut Lead Costs in Half (Plus the Ugly Truth)

Table of Contents We recently wrapped up an epic webinar campaign for a SaaS company. They’re in the e-comms space and their main product is a software that integrates seamlessly with Shopify to help automate some of the sellers’ tasks. So that was pretty sweet! What’s even sweeter is that it makes for a kick-ass

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