Not too long ago, one of our clients had a ‘gut feeling’ about Webinar ads.
Instead of relying on our system of testing and data collection, he insisted to run the video ads he had created without our input.
As a result, he went from having 4x ROAS (Return on Ad Spend) at his previous webinar… to actually LOSING money on his next one!
And that’s just one of the THREE common mistakes we’ll be talking about in this episode!
2024 has rolled in and with it, things are just a little bit different.
So if you’re a high-ticket coach looking to avoid these costly mistakes and get up to speed on how to run a successful webinar in 2024, click that play button!
In this episode, you’ll discover:
- Why data collection is important when it comes to boosting your ROAS
- A powerful two-step approach that can reduce cost per lead up to 40%
- Why awesome copywriting or video can’t help you if you’re missing this one thing
Webinar Success in 2024: Avoid These 3 Common Mistakes
OR
Today, we’re diving into a topic that’s crucial for anyone looking to make their webinars more successful in 2024: avoiding three common marketing mistakes.
A Lesson Learned the Hard Way
Let’s start with a cautionary tale. A client of ours once relied solely on his gut instinct for his marketing strategy. He had a great feeling about a series of video ads he created. Unfortunately, none of them performed well, and he went from a 4x Return on Ad Spend (ROAS) to losing money on his webinar. This was a tough lesson for both of us.
So, what does this mean for you? If you want your webinars to be more successful in 2024, you need to base your decisions on solid data. Gut instinct has its place, but always back up your assumptions with data.
Mistake #1: Ignoring Data
The first mistake to avoid is relying on your gut instinct instead of solid data. In today’s competitive landscape, data-driven decisions are crucial. Test your ads, analyze the results, and adjust accordingly. This approach will save you from costly mistakes and help ensure your webinars are profitable.
Mistake #2: Not Providing Value First
Think about your own experience on social media. You’re there to relax and catch up with friends, not to be bombarded with ads asking you to sign up for a webinar. If you’ve never heard of the person running the ad, you’re likely to be skeptical.
To overcome this, use a two-step ad approach. First, run ads that provide value without any call to action. Once you’ve built an audience that engages with these ads, follow up with ads inviting them to your webinar. We’ve found that this approach can reduce the cost per lead by around 40%.
Mistake #3: Not Having a Well-Planned Webinar Funnel
In 2024, competition for attention is only going to increase. That’s why it’s essential to have a well-planned webinar funnel. At Radical Marketing, we ensure every lead is nurtured through a series of pre-planned communications, including emails and SMS reminders. This helps maximize show-up rates and sales.
Our strategy includes:
- Pre-webinar emails: Building trust and rapport.
- Reminder emails and SMS: Ensuring attendance.
- Post-webinar follow-ups: Encouraging purchasing decisions over 14 to 30 days.
This comprehensive approach can significantly boost your webinar’s ROI. For cold audiences brought in through ads, a 30-40% show-up rate is excellent. For warm audiences from your email list, aim for 60-70%.
Recap: 3 Mistakes to Avoid
To make your webinars more successful in 2024, avoid these three mistakes:
- Relying on gut instinct: Use data to guide your decisions.
- Asking for sign-ups before providing value: Build trust first.
- Not planning your funnel: Ensure every lead is nurtured through a well-thought-out process.
This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars – by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.
