How to create a kick-ass videos that drive high ticket offers for webinar

If you haven’t run social media ads before, you might be wondering why having a video that’s been performing well for over a year is a big deal. For those familiar with the game, you know even good videos tend to lose their effectiveness after a few months due to ad fatigue. So, how did we manage to keep this video going strong for so long? Let me break it down for you.

1. Hooking with Trend Jacking

The first thing we did was grab attention right from the start using a technique called trend jacking. Our client teaches wealth-building, and at that time, the Netflix show *Money Heist* was incredibly popular. We kicked off the ad with a line that instantly caught people’s attention:

“Please don’t bother planning a bank heist because I have a better way of getting the bank’s money to make me rich that is 100% legal.”

This opening line generated a lot of curiosity. People were intrigued, wondering how they could legally get money from a bank to make themselves rich. The key is to find a trend that’s widely recognized and can be strongly related to your offering. For instance, it wouldn’t have worked if we tried to tie the message to a less relevant show like *Umbrella Academy*.

2. Maintaining Curiosity Throughout

We kept the curiosity angle alive throughout the video. Using the *Money Heist* theme, we included lines like:

“I found a way to make banks love me and give me lots of money. It’s almost like robbing the bank.”

These sentences create an open loop, making viewers eager to learn more. They wanted to find out how this system worked, encouraging them to watch the entire video and ultimately register for the webinar.

3. Addressing Objections

Next, we addressed potential objections within the script. People might think that the strategy requires a special relationship with a bank manager or significant capital. We tackled these by saying:

“I don’t have any special relationship with the bank manager. In fact, anyone with a stable job or business income can use this method to get money from the bank.”

We also highlighted success stories of average-income students building multi-million property portfolios, further dispelling doubts.

4. Explaining the System and Results

To help viewers understand the feasibility of the system, we shared a brief overview and the results it could yield. We included a personal story to make it relatable:

“When I lost my business in 2008, I thought it would be hard to get rich again. But once I discovered how to keep getting money from banks to buy discounted properties, I rebuilt my wealth and income in less than two years.”

5. Clear Call to Action

Finally, we painted a picture of the benefits they would receive by taking immediate action:

“Now, if you’re interested in discovering my unique strategy, click this video to sign up for my upcoming free web class.”

We emphasized the uniqueness and urgency of the offer, mentioning the potential to achieve significant property gains within 12 months, compelling viewers to act quickly.

Key Takeaways

To sum up, here’s the framework we used:

1. Hook with a Current Trend: Use a hot trend or news item that your target audience is aware of to catch their attention.
2. Maintain Curiosity: Keep viewers intrigued with the promise of valuable insights.
3. Address Objections: Preemptively tackle common doubts and concerns.
4. Explain the System: Provide an overview and relatable success stories to build trust.
5. Clear Call to Action: Highlight the benefits and urgency of acting immediately.

Test this framework out for yourself and see how it can fill up your webinars, seminars, events, or appointment calendars. Let me know how it works for you. Happy marketing!