When I’m doing seminar promotions, the #1 thing I would place in terms of importance for the success of your promotion efforts, is the copy. I’ve experienced it too many times clients who have been running ads on their own, or who even hire other marketers, who have enjoyed having their ad cost slashed […]
In our Seminar Promotion video series, I discuss the best channels to use to promote your seminars. I explain what is my favourite channel to promote seminars where I’ve been involved in promoting webinars for as few as 20 people and seminars where I’m promoting events that seat 1,500 people. I also reveal channels
Seminar Promotion Special Training Series – Video 2: Where to promote your Seminar? Read More »
In a challenging economy, most companies would rather cut off their marketing budget. Allocating an amount of money for marketing is often misunderstood as wasting a company’s resources. Contrary to most belief though, big brands such as Coca-Cola, Apple, KFC, and so forth spend a massive amount of money … …as an investment on
The Three Levels of Marketing Investment Read More »
Seminar Marketing Case Study: A Last Minute call for help…which we promptly answered. We just finished marketing a seminar and I would like to share the results here with you. The reason why we found this so interesting was the fact that the client had tried to fill the seminar for 6 weeks and
Seminar Marketing Case Study : A Last Minute SOS Read More »
The 80:20 Principle is probably not frequently mentioned in Facebook advertising, yet understanding this principle can have a dramatic impact on how successful your ads are. The 80:20 rule, also known as the Pareto’s Principle/Law, is a useful tool to maintain and prioritize work in your business. The definition of 80:20 Principle is, the 20%
The 80:20 Principle in Facebook Advertising Read More »