Marketing Strategy

Seminar Promotion Special Training Series – Video 2: Where to promote your Seminar?

  In our Seminar Promotion video series, I discuss the best channels to use to promote your seminars. I explain what is my favourite channel to promote seminars where I’ve been involved in promoting webinars for as few as 20 people and seminars where I’m promoting events that seat 1,500 people. I also reveal channels

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Seminar Promotion Special Training Series – Video 1: Creating a Powerful Seminar Title

  Let’s be honest, when it comes to seminar promotion, most people spend a ton of time developing their seminar presentation and give very little time to consider the title of their seminar. Many people simply go for names that sound good or sophisticated. But there’s a science to creating a good seminar title. And

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Five Reasons People Aren't Signing Up For Your Seminar

5 Reasons People Aren’t Signing Up for Your Seminar

  Seminars and webinars are an awesome way to educate and sell to your target market, but getting the right people to your event can be a challenge. After marketing hundreds of events across the world, here are our observations as to the main reasons people aren’t signing up or turning up for your event.

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perennial seller

The art of marketing that lasts, “Perennial Seller”

  How do you create a product that sells itself? Imagine that, having a product that sells without marketing, that sells itself because of word of mouth. Books like ‘Think and Grow Rich”. Beatles hit songs that keep selling without any promotion or advertising. In this video I share what you need in order to

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