For many entrepreneurs, branding is a something that they farm off to an advertising company. Or in some cases, their nephew or friend who happens to work in a design company. What comes up is a logo and some nicely done brochures and business cards. And perhaps a website. Most people think that’s what branding […]
Is your Brand Emotional? Read More »
Every time I travel to Asia one thing strikes me. A lot of businesses are run on ‘me-too’ concepts. Of course this is not restricted to Asia, in Australia we have plenty of them too. But in Asia…it gets a bit crazy. You know what I mean…if one guy opens a store and does well,
Avoiding the Me-Too Business Trap Read More »
If you are in business, no doubt you’ve read the book ‘Think and Grow Rich” by Napoleon Hill. But did you know that Napoleon Hill was master at branding himself? Why else do you think years after his death, his book still regarded one of the best books in personal success? Moreover, his book was
How Napoleon Hill’s Personal Branding Immortalised his Name Read More »
For the most part, marketing in general is fairly uncomplicated; basically it comes down to offering a decent product and/or service to your demographic, and getting the word out through effective brand recognition. The problem is most of your competition is aware of the marketing rules of effective business practices as well which is why
Why brand yourself as the go-to expert? Read More »
Few people have built their personal brand quite like Gary Vaynerchuk. What started as a wine aficionado who just loved to talk about wine, and decided on creating a channel through which he could talk about wine and deliver interesting information to the masses, turned into a man who built his personal brand through YouTube,
How Gary Vaynerchuk built his personal brand Read More »