People used to LOVE Webinars during the pandemic, but now? Coaches are panicking because Webinar attendance rates are plummeting.
Well, if you’re having problems getting people to attend your Webinar (and thus close your high-ticket offers), rest assured – Webinars aren’t dead in 2024.
This episode, we’ll be talking about 5 radical strategies we can use to boost your Webinar attendance rates.
You’ll learn about:
- The importance of TIMING when it comes to attracting eyeballs
- Using INCENTIVES to attract the right kind of audience
- How to REMIND your potential attendees (without pissing them off)
- Making your Webinar topic irresistible
… and other ways to get those Webinar seats filled up. Listen in and start improving your show up rates today!
5 Proven Strategies to Boost Webinar Attendance in 2024
Today, we’re tackling a pressing issue: declining webinar attendance rates. If you’re a 6-figure high-ticket coach struggling to get people to show up for your webinars, you’re not alone. In 2020, webinars were a novelty, and attendance rates soared as high as 50%. Now, with more competition and less curiosity, getting people to attend requires a bit more strategy. Let’s dive into five effective ways to increase your webinar show-up rates.
OR listen on:
#1 Timing is Everything
The first step to improving your webinar attendance is scheduling it at a time that works for your audience. While conventional wisdom suggests that the best days are Tuesday through Thursday, it’s crucial to consider your specific audience’s lifestyle. For instance, if you’re targeting busy entrepreneurs, early afternoons might be ideal. On the other hand, if your audience includes parents, avoid times during school pick-ups or weekends. Experiment with different days and times to find the sweet spot for your target demographic. And remember, public holidays are typically a no-go.
#2 Incentivize with Relevant Gifts
Offering a giveaway can be a great incentive, but it has to be relevant to your target audience. Avoid generic prizes like iPhones or Amazon gift cards, which attract freeloaders. Instead, offer something of real value to your ideal customers, such as a strategy course or a physical book related to your topic. This not only encourages genuine interest but also ensures that attendees are engaged and likely to stick around for the entire webinar.
#3 Engage Before the Event
Building anticipation and engagement before the webinar is crucial. Start by sending a series of engaging emails to registrants, sharing personal stories or valuable insights. Use these communications to build rapport and remind them of the benefits of attending. Additionally, leverage social media, Facebook groups, or Telegram channels to foster a sense of community and excitement. If feasible, consider having your team call attendees to confirm their attendance and remind them of the value they’ll receive.
#4 Choose a Resonant Topic
The topic of your webinar can make or break your attendance rates. Generic topics like “How to Grow Your Business” may not cut it, especially if you’re facing competition. Instead, focus on specific, pressing issues that your audience is currently facing. This is what we refer to as the “bleeding neck problem”—a problem that needs immediate attention. For example, positioning a real estate investment webinar as a solution to combat inflation can draw more interest than a generic investment seminar. The key is to make your topic compelling and relevant.
#5 Qualify Your Attendees
Finally, qualify your registrants to ensure they are serious about attending. You can do this by requiring them to pay a small fee, fill out a questionnaire, or even undergo a short interview. This may increase your cost per lead, but it significantly boosts the quality of your audience and their likelihood of showing up. For example, one of our clients saw a 40% show-up rate for a webinar that required a detailed questionnaire, compared to just 28% for a more open registration.
Conclusion
By implementing these five strategies—timing, relevant incentives, pre-event engagement, resonant topics, and attendee qualification—you can significantly improve your webinar attendance rates. Remember, it’s not just about filling seats; it’s about attracting the right people who are genuinely interested in your content and more likely to convert into clients.
At Radical Marketing, we specialize in helping coaches scale their businesses with effective webinar strategies. If you’re ready to take your webinars to the next level, don’t hesitate to reach out to us. We’re currently accepting one new client a month, so visit radical-marketing.com to get started.
Thanks for tuning in, and until next time, happy webinar hosting!
This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars – by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.
