Facebook ads are all the rage now and there’s no denying it is one of the most powerful advertising platforms available to marketers. Personally I love it too. But… …there’s a problem with how people use Facebook ads. They see it as the one and only solution for their marketing woes. Today I want to […]
Is This The Biggest Fallacy About Facebook Ads? Read More »
As audiences on social media become more sophisticated and saturated with competitors… …there’s a need to change the overall strategy of your ads. No longer is it good enough to advertise… …you need to ‘Brandvertise’ In this video I discuss the importance of Brandvertising and how you can actually start doing it for your
Brandvertising: The Future of Advertising on Social Media Read More »
As an agency owner we regularly come across prospects and clients that have imitated some guru with their marketing… …surprisingly what works for the gurus…doesn’t work for them. Why is that? In this video I explain why imitating gurus out there is a bad idea… …and if you want to imitate them…how to do
Why Imitating Gurus is a Bad Idea Read More »
Ever wonder what kind of advertisement to attract quality participants to your event? Online media advertisement could reach out to hundreds or maybe thousands of audiences that could benefit your event needs. But most of the times, you won’t get the specified attendees that are interested in your event’s agenda. According to invespcro.com, over 70% of marketers
Short or Long Copy Ads? Read More »
The 80:20 Principle is probably not frequently mentioned in Facebook advertising, yet understanding this principle can have a dramatic impact on how successful your ads are. The 80:20 rule, also known as the Pareto’s Principle/Law, is a useful tool to maintain and prioritize work in your business. The definition of 80:20 Principle is, the 20%
The 80:20 Principle in Facebook Advertising Read More »