Ever wondered what are the key things in making your Facebook ads a success? With billions of Facebook users all over the world, advertising your business through social media could be the most efficient and affordable way to reach out to new clients and customers. According to Mark Zuckerberg, the owner of Facebook revealed […]
The ‘MAO’ Principle of Facebook Marketing Success Read More »
An economic slowdown brings fear and uncertainty to any business owner. The common reaction is to bury the hatchet and wait for things to ‘smoothen out’. However, from a marketing perspective, you can actually take advantage of this situation to boost your business. Let me explain my three reasons why it’s great to do marketing
Three Reasons Why an Economic Slowdown is Great for Your Business Read More »
I’m sure you’d agree that marketing has changed a fair bit in the past few years. In particular, media usage patterns have changed so fast that it’s hard for any marketer to keep up with the latest trends. Just a mere few years ago, there was no smart phones, no social media. Today adults and
The Big Paradigm Shift in Marketing Read More »
Part 3: Picking the Right Channel Without a doubt, picking the right channel to promote your products will result in more effective marketing. For example, if you want to advertise mass consumer products, newspapers and TV would be your best channels. To geo-target a specific area, flyer drops may be more cost effective. To
Part 2: Uncovering your prospects’ hot buttons I’m sure you’re all sick of seeing those advertisements and brochures that go on and on saying, “We have been around for X years, and we have the best products, our research team is the smartest and we have won the most awards etc” Ok if you