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This is Not a Story about Luck
Roy Phay was six figures in debt. He had lost his business, his house, and his income. He received two bankruptcy letters from the bank.
Today, he runs a 7 figure spiritual coaching business teaching Qi Men manifestation and Feng Shui to students across Singapore, Malaysia, and beyond.
This is a story about what happens when you hit rock bottom, find the right tools, and refuse to stay down.
And for anyone thinking about building a 7 figure spiritual coaching business, Roy’s journey is the clearest roadmap out there.
Listen in:
The Comeback Nobody Saw Coming
Roy grew up in a 500 square feet flat in Singapore – nine people, one home. His parents worked 12 to 14 hours a day. His grandmother raised him.
At 14, he was flipping burgers at McDonald’s. At 15, he got promoted – a pay rise from $3 to $3.20 an hour. Twenty cents.
He spent the next 10 years trying to crack internet business with no plan, no savings, and no clue. Then he stumbled onto something that worked – an ebook called Runescape Top Secrets.
First sale in four hours. That one product made him thousands in passive income every month for five years.
From there, he co-founded a training company that hit $1.2 million in sales over three years across Singapore, Malaysia, Indonesia, and Vietnam.
….Then everything fell apart overnight….
A business partner took his company. Legal battles piled up. He lost his house.
Six months with no income. Six figures in debt. Two bankruptcy letters. He fell into depression and crawled his way out with the help of a coach.
That experience (losing everything and rebuilding) became the foundation of his 7 figure spiritual coaching business. And it taught him lessons most coaches only learn the hard way.
Lesson 1: Great Messaging Gets You Clients. Even Sceptics
Roy teaches Qi Men manifestation and Feng Shui. In most people’s minds, that means incense sticks and superstition. Not exactly an easy sell.
So how does he fill rooms?
He reframes the whole thing before anyone has a chance to dismiss it.
Qi Men and Feng Shui aren’t mystical, they’re energy systems.
Just like gravity. Non-religious. Practical. Scientifically grounded in alpha brainwave states and subconscious programming.
He puts it simply: if you jump off a 30-storey building without a parachute, gravity works on you whether you believe in it or not.
Qi Men is the same.
That one reframe turns sceptics into students. His classes include Muslims, Catholics, Hindus, Christians, and Buddhists. None of them need to share a belief system, they just need to want results.
The lesson for coaches: your job isn’t to convince people your method is legitimate. Your job is to make it make sense to them in their own language.
Simplify the concept, remove the jargon, and show them the outcome. That’s what gets the sceptic in the room.
Lesson 2: Brand Yourself Around Your Story, Not Your Credentials
Roy had no credentials when he started.
No master title. No fancy certification. He was just a guy who had lost everything, found Qi Men, rebuilt his life, and wanted to share it.
A friend pushed him to do a Facebook webinar. Roy resisted. Who would listen to someone six figures in debt, bankrupt, depressed? Nobody at the local coffee shop even knew his name.
Then… Two hundred people registered for that first webinar.
He talked for 90 minutes, signed up 15 students, and his 7 figure spiritual coaching business was born – by accident.
What made it work wasn’t expertise. It was story.
People connect with real humans who have been through the worst and come out the other side. That’s what a brand is (not a logo or a tagline) but a reason for someone to TRUST you before they’ve even met you.
The lesson for coaches: your past is not a liability. It’s your biggest asset.
The harder your story, the more people it will reach.
Lesson 3: Use Results to Win Over the Room
Roy’s students don’t just learn Qi Men.
They get results, and those results do his selling for him.
After his first masterclass of 15 students, he asked 10 of them to record a short video about their experience.
He offered a bonus in return. Those 10 videos helped him fill his next class with 32 students. The one after that had 50 at a higher price.
The results his students get are hard to ignore. They’re proof that it works.
The lesson for coaches: start collecting video testimonials from day one.
Offer a small bonus if you have to. One real result, told by a real person on camera, is worth more than any ad you’ll ever run.
This is how every strong webinar and seminar marketing strategy grows – results build trust, trust fills rooms, full rooms create more results.
Lesson 4: Ignore the Competition. Position Yourself Right.
Roy has never once looked at what other Qi Men or Feng Shui coaches are doing.
His thinking is simple.
If others are in your space, that’s a good thing; it means people are buying. The goal isn’t to beat them. It’s to be so clearly you that nobody thinks to compare.
For Roy, that means one thing: making hard things easy.
He takes thousands of years of Chinese metaphysics and breaks it down into steps anyone can follow. His oldest student is 80. His youngest are kids. That’s positioning.
He runs his own race. Focuses on his own students. And the better he gets, the better students he attracts.
The lesson for coaches: stop watching your competitors.
Find what you’re best at, build your system around it, and make it simpler than anyone else in your space. Nobody can copy that.
When you’re ready to add paid traffic to a message that’s already working, converting webinar attendees into paying clients is where the real growth kicks in.
The Takeaway
Roy Phay’s 7 figure spiritual coaching business didn’t come from a perfect plan.
It came from hitting rock bottom, finding something that worked, and being brave enough to share it when he thought nobody would listen.
Good messaging wins over sceptics.
A real story builds trust faster than any certificate.
Results close the sale.
And ignoring your competitors lets you become the only person doing what you do, the way you do it.
That’s the blueprint. And any coach can use it.
➤ Visit Roy on his website to find out about his next masterclass and get in touch with his team.
FAQs: Roy Phay’s 7 Figure Spiritual Coaching Business
Roy Phay's 7 figure spiritual coaching business is a coaching programme teaching Qi Men manifestation and Feng Shui to students across Asia and beyond. Roy built it from zero to 7 figures by keeping his teachings simple, showing up online consistently, and letting his students' results do the selling without running a single paid ad in his first year.
Qi Men manifestation is a 10-minute daily practice rooted in ancient Chinese metaphysics. You sit facing your personal compass direction, breathe slowly to calm your mind, and repeat a clear, specific goal to yourself. It is non-religious and works for anyone regardless of their background or beliefs.
Qi Men manifestation is different from Law of Attraction because it is specific and structured. Law of Attraction involves thinking positively and visualising what you want with no clear system. Qi Men manifestation gives you a defined goal, a personal energy direction, and a set timeframe, so you can track progress and adjust if needed.
Qi Men manifestation can work as quickly as the same day for some students. On average, students who practise daily see results within two to four weeks. Larger goals typically take three to six months depending on how specific the goal is and how consistent the practice is.
Spiritual coaching is considered a strong business opportunity between 2024 and 2043 according to Roy Phay. In Chinese metaphysics, this period is called Period 9 - a time that favours spiritual and energy-based work. Coaches in areas like Qi Men, Feng Shui, BaZi, and Reiki are entering one of the best windows in decades to build a profitable 7 figure spiritual coaching business.
Helping Coaches Like Roy Reach More People
Radical Marketing works with coaches, speakers, and experts who have a real transformation to offer and need more people in the room to hear it.
We’ve helped over 100 clients across four continents grow their audiences using story-driven ads, proven funnels, and our own Blitzvertising System.
You focus on changing lives. We’ll handle getting people through the door. Take a look at our webinar marketing services
This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars – by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.
