The Personal Branding Land Grab
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Brand it like Beckham
Why David Beckham has a Strong Personal Brand Image by © Tony Gentile/Reuters/Corbis Anywhere you look in the soccer world, it seems, and David Beckham is there. He’s been able to become one of the true faces of soccer, and has transitioned over into becoming a true icon in entertainment and sports in general. From
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Overcoming entrepreneurial setbacks
You, as an entrepreneur may want to make a difference in the world, through your business as a vehicle. At the same time, you want your business to be highly profitable to provide you with the lifestyle that you and your family desire. However, there is a downside to all this. That is, as an
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Is your Brand Emotional?
For many entrepreneurs, branding is a something that they farm off to an advertising company. Or in some cases, their nephew or friend who happens to work in a design company. What comes up is a logo and some nicely done brochures and business cards. And perhaps a website. Most people think that’s what branding
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Avoiding the Me-Too Business Trap
Every time I travel to Asia one thing strikes me. A lot of businesses are run on ‘me-too’ concepts. Of course this is not restricted to Asia, in Australia we have plenty of them too. But in Asia…it gets a bit crazy. You know what I mean…if one guy opens a store and does well,
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