Part 3: Picking the Right Channel Without a doubt, picking the right channel to promote your products will result in more effective marketing. For example, if you want to advertise mass consumer products, newspapers and TV would be your best channels. To geo-target a specific area, flyer drops may be more cost effective. To […]
Part 2: Uncovering your prospects’ hot buttons I’m sure you’re all sick of seeing those advertisements and brochures that go on and on saying, “We have been around for X years, and we have the best products, our research team is the smartest and we have won the most awards etc” Ok if you
I know, you probably hate to be spending all that money on marketing every month. But based on your experience as a business owner, you know that once you stop spending that money, business stops coming in. Even with 20 years of marketing behind me and a deep passion for all things marketing, it
As you may know, I come from a strong marketing background with 5 years of researching and teaching marketing principles at some of the top universities in Australia. After deciding to go into business full time in 2002, I applied many of those principles I had learnt and it gained me some success in various
How radical marketing helped me transform my business and life Read More »
Business Growth free book chapters: https://istarpublishing.com/freebook1/ Learn the quick and easy way to business growth that millionaire entrepreneurs don’t want you to know about iStar Publishing, where we help entrepreneurs around the world get more business growth. Have you ever wondered what successful entrepreneurs do that allow them to grow their business fast, while the
Business growth strategy revealed Read More »