It’s NO joke, businesses are dying because they conduct what I call, ‘Vanilla Marketing’. What is Vanilla Marketing? Vanilla marketing is doing what everyone else is doing. Doing the same style of advertising and marketing that everyone else does. For example, if I search for builders, lawyers or accountants, everyone seems to have […]
Why Vanilla Marketing is Destroying Your Business! Read More »
Social media has many business owners and marketers dumbfounded. In fact, a recent study shows the majority of business owners are NOT getting any business from their social media marketing efforts. The dangerous part is…social media can suck up your time like a black hole. Just ask any business owner or marketer who has
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Yes, your ego is destroying your marketing…and costing you thousands, if not millions of dollars of lost revenue for your business. The scary part is, you are probably using it unconsciously right now in your business. Your ego is dangerous because of several reasons: 1. You start thinking your business’s DNA is different. You
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Marketing can sometimes be strange. You work hard and listen to all the experts, and sometimes you just manage to improve your results by a measly 10%-20%. Yet, sometimes you stumble upon one useful tip that could improve your conversion rates like crazy. I recently stumbled across one of these things that actually helped me
The one Tip That Could Quickly Double Your Opt-in Rates Read More »
Recently, I’ve been developing a few of my own products for launch in my marketing consultancy. In the past, I have done as what traditional marketing dictates: “Understand the needs of your marketplace, find a solution to fill that unfulfilled need.” And yes, that has resulted in some good results. But really, that is what
How You Can Develop Awesome Products like Steve Jobs Read More »