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We just pulled off an 84% webinar attendance rate for a client.
Now, if you’ve ever run a webinar, you know why that number is ridiculous.
Industry averages hover around 30-40%. Some marketers are thrilled to hit 25%. That means on a good day, three-quarters of your registrants ghost you.
So how did we more than DOUBLE the industry average?
Three things.
And one of them is something almost nobody (except us) is doing yet!
First, Some Context (Because It Makes This Even Crazier)
Our client operates in the spiritual healing space.
If you know anything about paid advertising, you just winced.
Facebook hates this niche. Google side-eyes it constantly. And the audience? They’ve been burned by so many fake gurus that their BS detectors are permanently set to “maximum skepticism.”
This particular client works with deep trauma and energy healing. Not exactly something you can explain in a punchy 30-second ad.
When they came to us, I won’t lie. I was a little nervous.
But that pressure forced us to be smarter – which is always something to be grateful for!
OR Listen Here:
Strategy #1: Let AI Do the Heavy Lifting on Research
Most marketers skip proper research. Or they do surface-level stuff. A quick scroll through some Facebook groups, maybe skim a few Reddit threads, call it a day.
We went deeper.
We scraped hundreds of comments from spiritual healing Facebook groups. We analyzed Reddit threads where people shared their healing journeys. We even pulled testimonials from competitors’ YouTube videos.
Then we fed everything into what we call Project OG. It’s our custom AI workflow that uses ChatGPT, Claude, Gemini, and Grok together.
Here’s the cool part. These AI models don’t just work in isolation. They pass information to each other, refine it, quality-check each other’s outputs. It’s like having a research team that never sleeps and never argues about who’s buying lunch.
The result? A Customer Avatar so detailed it felt like we’d been reading these people’s diaries.
We didn’t just know they “wanted to feel better.”
We knew they felt “stuck in where I am at life right now and nothing seems to help me move past that feeling.”
See the difference?
One sounds like something a marketing textbook would suggest. The other makes someone stop scrolling because they think you’re inside their head.
That level of specificity in our messaging meant the right people were registering. Not tire-kickers. Not freebie hunters. People who genuinely resonated with what our client was offering.
And when people feel genuinely understood? They show up.
Strategy #2: Stop Guessing, Start Testing
Most businesses (and even some agencies) don’t do enough rigorous testing for their ads.
They write one ad. Maybe two if they’re feeling adventurous. Then they launch and pray.
For this client, we ran what we call a PBH Test.
That stands for Pain-Benefit-Headline Test.
The process works like this:
- We created 20 different pain statements and tested them with small budgets to see which got the highest engagement
- Did the same thing with benefits
- Then headlines
By the time we launched the actual webinar campaign, we weren’t guessing anymore. We knew that Headline A got 3x more clicks than Headline B. We knew which pain points made people stop scrolling.
But we didn’t stop there.
For the first real campaign, we created over 10 different ads. Just to really hone in on what works and find our winner.
Strategy #3: The Sprint Webinar (This Is the Game-Changer)
Okay, this is the special one. The thing almost nobody’s doing yet.
We didn’t run a traditional webinar.
We used something called a Sprint Webinar.
Traditional webinars are 60-90 minutes. And look, they can still work. But here’s the reality of 2025:
Attention spans have dropped off a cliff. People are busy. They’re distracted. They’ve sat through too many hours of fluff disguised as “training” where the first 45 minutes is just the host’s life story.
So we flipped the script.
Sprint Webinars are 20 minutes or less.
That’s it. Quick hit. Pure value. No filler.
For our spiritual healing client, this was perfect. Instead of trying to explain complex energy healing concepts for an hour (and probably losing people halfway through), we delivered one powerful breakthrough in 15 minutes.
People could watch it during lunch. They didn’t need to block out their entire evening. They didn’t need to explain to their spouse why they’re disappearing for two hours.
And here’s the psychology that makes this work:
Would you rather commit to a 90-minute webinar or a 15-minute one?
It’s like the difference between agreeing to a dinner date versus grabbing a quick coffee. One feels like a commitment. The other feels easy. Low stakes. “Sure, I can spare 15 minutes.”
That ease of commitment dramatically increases show-up rates. People don’t feel like they’re sacrificing their evening. They’re just watching a 15-20 min video.
Then, once they see the value, once they experience that breakthrough, they’re far more likely to take the next step. Because you’ve already proven you respect their time.
The Numbers Don't Lie
So those three strategies combined:
- AI-powered research that created messaging so specific it felt personal
- PBH testing that eliminated guesswork before we spent real money
- Sprint Webinars that made showing up feel easy
The result?
- 84% show-up rate
- 18% click-through rate
- $4.50 cost per lead
- In one of the hardest niches to market
What This Means for Your Webinars
If you’re sitting on a webinar that’s getting low attendance rates, you’ve got options.
You could send more reminder emails.
You could try adding urgency or scarcity.
Or you could rethink the entire approach.
Maybe your 90-minute webinar would be better as a 20-minute Sprint Webinar. Maybe your ads are speaking to a generic avatar instead of a real person. Maybe you’ve never properly tested what actually resonates with your audience.
The good news? All of these things are fixable.
And when you fix them, 84% show-up rates aren’t some impossible dream. They’re just what happens when you respect your audience’s time and speak directly to their actual problems.
Want to learn more about Sprint Webinars or how we use strategies like the PBH test? Check out our webinar marketing services or book a call to see if we’re a good fit to work together.
This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars – by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.
