Are you spending more than you earn on your Webinars?
You’re not alone.
Marketing Webinars effectively is getting harder and harder each day.
And the thing is the solution may not be better ads – Maybe all you need is a more effective Webinar Funnel structure.
Discover how a high-converting webinar funnel can change the game for you in this podcast.
Here’s what you’ll learn in this episode:
- How our Radical Webinar Framework gets you MORE PROFITS
- Why a winning Landing Page converts your leads into SALES
- How to qualify your leads to get the BEST results
- How to nurture your registrants to increase Webinar attendance rate
The Ultimate Guide to Building a High-Converting Webinar Funnel
With advertising costs rising each year, making every lead count is more critical than ever. That’s why having a well-designed webinar funnel is essential. Welcome to the Radical Webinar Podcast! I’m your host, Terence Tam, and today I’ll be sharing the key elements of a high-converting webinar funnel, based on our Radical Webinar Framework at Radical Marketing. We’ll skip ads and traffic for now and dive straight into the funnel itself.
Here are the four crucial elements to focus on:
OR listen on:
The Landing Page: Your Gateway to Success
The landing page, or signup page, is where your traffic converges to register for your event. It’s crucial to communicate clearly who your webinar is for, what problem it solves, and how your solution stands out. Here are the essentials for a high-converting landing page:
Attention-Grabbing Headline: Start with a headline that speaks directly to your audience’s needs. For example, a pre-headline could be “For experts ready to scale their businesses with webinars,” followed by a main headline like, “Give me 45 minutes and I’ll reveal our unique system to make your webinars 43% more profitable in just 60 days.”
Compelling Call-to-Action (CTA): Include at least two or three buttons for registration. Make sure they’re prominent and inviting.
Key Benefits and Pain Points: List the top three things attendees will gain from your webinar, and include 5-7 bullet points to tease the benefits and pain points your webinar addresses.
Speaker Background and Testimonials: Include a brief section about the speaker to build credibility, along with testimonials to instill trust.
Legal Disclaimers: If you’re advertising on various platforms, include disclaimers in the footer to cover yourself legally.
The Thank You Page: Building Engagement
Once people sign up, the thank you page is your chance to start building a relationship. Here’s how to make the most of it:
Thank You Video: A video from the host helps build familiarity and reinforces the benefits of attending the webinar.
Engagement Prompts: Encourage attendees to add the event to their calendar, check their email for additional information, download webinar notes, or join your Facebook group. The more engaged they are, the more likely they are to show up.
One-Time Offers: Some clients use the thank you page to present a no-brainer offer, like a $17 or $27 product. This helps offset ad costs and identifies highly engaged leads who may be interested in more premium offerings.
Pre-Event Communications: Building Anticipation
Pre-event communications are vital for building credibility and ensuring a high attendance rate. Here’s what to include:
Personal Stories: Share relevant personal stories to make you more relatable. For instance, if a family member inspired your career, include a photo and the story.
Countdown Reminders: Send a three-day countdown sequence, with reminders on the day of the event, an hour before, and 15 minutes prior. Always include the event link in these communications.
Multi-Channel Communication: Use various channels like SMS, WhatsApp, and even phone calls to remind registrants and increase show-up rates.
Post-Event Sequence: Maximizing Follow-Up
Not everyone will attend your webinar, but that doesn’t mean they’re a lost cause. Here’s how to follow up:
Replay Offers: Send a replay of the webinar or direct them to sign up for the next one. This keeps them engaged and interested.
Content Breakdowns: Break the webinar content into smaller parts and send them out over a few days, along with story-based emails addressing common objections.
FAQ Emails: Use these to overcome any remaining objections and offer a free strategy session with a consultant to promote your high-ticket offers.
Closing Countdown: End with a countdown to a close-cut event to encourage last-minute sign-ups or purchases.
Conclusion
Crafting a high-converting webinar funnel involves detailed planning and execution, but the payoff can be tremendous. If this seems overwhelming, don’t worry. At Radical Marketing, we specialize in helping coaches like you scale your business. We’re currently accepting one new client per month, so if you’re interested, contact us at radical-marketing.com.
Make every lead count with a well-constructed webinar funnel, and watch your business soar!
This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars – by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.
