B2B SaaS
Marketing Agency
Do You Need a B2B SaaS Marketing Agency?
If you’re looking for a B2B SaaS marketing agency that understands lead generation…
… that understands the various stages of a SaaS company’s growth…
… and what works at each stage to increase your MQL.
Radical Marketing is a B2B SaaS marketing agency focused on driving pipeline growth and reducing CAC.
As we see it, there is no single marketing strategy that fits every B2B SaaS company.
Firstly, it depends on your industry and target market.
Secondly, it depends on your growth stage.
Based on our research and feedback, here are the 4 growth stages of a B2B SaaS company beyond start up and the best marketing tactics for each stage of growth.
MVP / Early Traction
Revenue: $1 – $10k MRR
Challenge: Inconsistent messaging, scattered outreach, low trust
Tactics: Founder-led cold outreach, early beta case studies, niche communities
At this stage you really want to get reviews and case studies, and further refine your product. Cold email, LinkedIn outreach and even cold calling (scary but works) are probably your best bet for success at this stage.
You want to focus on feedback and getting your product refined.
In general it is not advisable for your business to spend money on ads at this stage. Expect to spend around $3K+ for an agency that can perform cold email plus LinkedIn outreach for you.
Don’t expect that everyone will respond. In fact a 1-3% response rate via email is considered good. And a 0.5% to 2% appointment rate is considered the norm.
For Linkedin, the response will be a tad higher, like 1%. But the downside is that there are a lot of limitations with Linkedin outreach in terms of quantity.
If you’d like to chat to us about our cold outreach service for B2B SaaS, click the button below:
PMF Stage: Marketing Strategies for SaaS Companies
Revenue: $10k – $100k MRR
Challenge: Scaling beyond early adopters, rising CAC, churn risk
Tactics: Webinar funnels, lead magnets + email automation, warm retargeting
Once you have a good PMF, this is the time to scale with paid ads!
It’s an exciting time for many SaaS founders as the goal now is to scale and acquire as many MQLs as possible, while maintaining your CAC.
However paid ads can be a dangerous cash burn for many SaaS businesses. Without the right strategy and plotting out a good customer journey, it can end up being a black hole for your cash.
The key here is building a profitable and predictable scaling system. So that you can confidently throw your marketing dollars and know that you are getting a good ROI.
Our Long Tail Webinar System does exactly that.
Battle-tested for over a decade – It’s engineered to do one thing well: turn targeted traffic into qualified pipeline, at scale for SaaS companies.
Here’s how it works:
- Attracts high-intent leads using performance-driven paid media.
- Qualifies and pre-educates prospects before they hit your calendar.
- Builds trust through structured content and value-first webinars.
- Converts attention into action — with offers that monetize early.
- Nurtures leads post-webinar through automated, high-converting follow-up.
When we implemented this system for AutoDS (a SaaS automation platform), here’s what happened in 30 days:
- We cut cost-per-lead nearly in half — from $11 to $6
- Generated 4,000+ net-new leads in 30 days
- Drove a consistent stream of trial signups
- Maintained ad efficiency without fatiguing the list or budget
Now for the best part… we guarantee that we will lower your CAC by at least 20% in the first 3 months, so that you can generate more qualified leads.
This is your path to growth because it also gives you the opportunity to sell one-to-many.
Find out whether our growth system is a good fit for your business by scheduling a no-obligation strategy call below:
Scale-Up Stage for B2B SaaS: Marketing Tactics That Work
Revenue: $100k – $1M MRR
Challenge: Paid channels plateau, ops complexity, funnel leaks
Tactics: Content + SEO, performance ads, onboarding optimization
If you’ve reached this stage, congratulations.
At some point in this stage, you are going to experience a plateau in ad performance. Likely due to the fact that your ads and funnels are great for the early adopters, but require other strategies to reach the late adopters.
And if your marketing is still using the same angles, whitepapers and webinar topics, that will cause your CAC to increase.
This is where our Blitzvertising system has helped many clients. Using the concept of refreshing webinar topics, lead magnets and creatives, we have revived many ‘plateaued’ ad campaigns.
At the same time, if you haven’t done so yet, this is a good time to start establishing thought leadership in your niche.
Writing blog posts, creating podcasts, appearing on stages.
All these will help you consolidate your brand and reach new audiences.
Want to see what our B2B SaaS marketing agency can do to reignite your ad performance?
Expansion Stage: Advanced B2B SaaS Marketing Approaches
Revenue: $1M+ MRR
Challenge: Market saturation, long sales cycles, attribution mess
Tactics: ABM, thought leadership, partner/affiliate marketing. Reaching this stage is a wonderful milestone for the SaaS founder.
However marketing can become a mess.
Because you’re doing so much… it can be a real problem when it comes to attribution.
That’s where you’ll need a good conversion tracking software like Hyros or Northbeam.
So while continuing the marketing strategies of the previous stages… this is where strong partnership and affiliate marketing will help.
The CEO needs to continue his mandate of achieving thought leadership by getting interviewed and visibility so that he/she can create a following.
Another strategy that may suit certain B2B SaaS companies at this stage is using ABM- Account-Based Marketing — a B2B growth strategy where you treat individual target companies (accounts) as their own markets.
Of course, this strategy may only work if your product has a high-ticket, high lifetime value.
Alright, now that we got that out of the way, the next thing you need to know is how to choose the right marketing agency for your company.
How to Choose
the Right B2B SaaS Marketing Agency
The right agency should help you scale profitably, reduce CAC, and generate pipeline consistently.
Choosing the wrong one can burn your budget, waste your time, and damage your brand’s credibility.
We’ll break down exactly what to look for (and avoid) when hiring a B2B SaaS marketing agency.
First, it is important to note that SaaS marketing is fundamentally different from e-commerce or local service marketing.
You’re dealing with:
- Longer sales cycles
- Multiple decision-makers
- Complex funnels (from awareness to demo to trial to subscription)
- Metrics that go far beyond just traffic or leads (think: MRR, CAC, LTV, churn, activation rate)
That’s why a generalist agency won’t cut it. Here’s what to look out for:
Look for Deep SaaS Metrics Knowledge
The best agencies don’t just drive traffic—they drive qualified pipeline growth and improvements in unit economics. They should understand metrics like:
- CAC (Customer Acquisition Cost)
- LTV (Lifetime Value)
- MRR (Monthly Recurring Revenue)
- Activation rate
- Churn rate
- Conversion from trial to paid
- Red flag: If an agency only talks about vanity metrics (clicks, impressions, reach), they're not growth-focused.
Ask for SaaS-Specific Case Studies
Has the agency worked with other SaaS companies—especially in your segment (B2B vs B2C, self-serve vs sales-led, low-ticket vs enterprise)?
Ask for:
- Real case studies with metrics
- References from similar clients
- Proof of how they’ve scaled MRR or reduced CAC
- Red flag: Agencies that work with "every type of business" usually lack deep SaaS knowledge. You can review our SaaS case study here.
Specialization Beats Generalization
Good agencies are focused. They might specialize in:
- Paid acquisition (Google Ads, LinkedIn, Meta)
- Webinar funnels
- Product-led growth (PLG)
- ABM (Account-Based Marketing)
- Email automation and nurture sequences
- Red flag: “Full-service” agencies that offer everything from SEO to TikTok without depth in any one area.
Prioritize Strategic Thinking, Not Just Execution
A great SaaS marketing agency:
- Helps you clarify your ideal customer profile (ICP)
- Validates your messaging and positioning
- Identifies funnel leaks and patches them
- Red flag: Agencies that ask for your copy, your designs, your ideas—and never offer better ones.
Ensure They're Comfortable with Long Sales Cycles
SaaS deals can take weeks or months to close so attribution gets murky. The agency must be fluent in:
- CRM tools
- Multi-touch attribution
- Full-funnel conversion tracking
- Red flag: Agencies that only measure success by last-click conversions or don’t ask about your CRM setup.
Can They Deliver Compelling Messaging?
In SaaS, message-market fit is everything. The agency should help you:
- Create compelling angles and hooks
- Communicate benefits, not just features
- Speak directly to decision-makers (CTOs, Heads of Ops, etc.)
Especially if you’re running LinkedIn Ads, webinars, or email sequences, clear messaging is critical.
In a project with a SaaS client we dropped cost per lead by 50% in just over a month by refining the messaging.
Transparent Reporting and Communication
You should expect:
- Weekly or bi-weekly updates
- Dashboards tied to real business KPIs
- Honest discussions about what's working and what's not
- Red flag: If they report on CTRs and CPCs but can’t tell you how many leads or deals were generated.
Avoid These Common Pitfalls
- Long contracts with no performance guarantees
- Agencies that outsource everything overseas without telling you
- Promising “instant leads” without validating the funnel
- No alignment between marketing and your sales team
Questions to Ask Before Hiring
- "What’s the fastest way you’ve helped a SaaS client reduce CAC?"
- "How do you approach lead generation differently for self-serve vs. sales-led SaaS?"
- "Can you walk me through one of your best-performing funnels and why it worked?"
Bottom line?
The right agency should feel like a growth partner, not just a vendor. They should understand the nuances of SaaS marketing, be comfortable with long sales cycles, and obsess over metrics that actually move the needle.
If you’re looking for a B2B SaaS marketing agency to scale your MRR, reduce CAC, and implement a high-converting marketing funnel, take the time to vet agencies properly.
Interested to work with us?
If you are a SaaS founder still in early validation or pre-revenue,
our solutions won’t be a good fit.
But if:
- You’ve found product-market fit
- You’re already generating revenue
- And you’re ready to scale efficiently without headcount bloat
As a specialized B2B SaaS marketing agency, we only work with companies
ready to scale smart.