What Is A Brand And Why It Is Important For Your Business

Date: June 26, 2013
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Advertising can bring you more and more customers, but this is not enough to grow your business. You have find ways to make a lasting impression on your customers, so they can buy from you over and over. Branding is the best way to achieve this. Branding is of paramount importance be it a small or large business. To stand out of the crowd, you need to ‘do’ branding. This way you can attract a lot of clients and increase your sales. In this article, we will spell out the definition of branding and the importance of branding for businesses.

What’s a Brand?

What is a brand? A brand is not just a logo or name that refers to your organization . Actually, your brand identifies you and lets the world know about your business, your products or services and the way you offer those products or services. To stay ahead of your competitors, your brand should be remembered for something extraordinary.

With a good brand that’s developed over time, you can easily set prices that your customers can pay easily to buy from you. Customers will also happily pay more to you. Why? This is because they will consider that your products are more beneficial than those your competitors offer.

A brand helps you stand out from the crowd

A brand helps you different yourself from others. Every day, a lot of business are started, new websites are launched, and millions of business cards are distributed. Actually, what you have to do is to find a way to make people realise that you are special. In other words, your goal is to get yourself noticed through branding. Understand the importance of branding before you get started.

Ask yourself what is it you want to be known for. A good place to start is to discover what your business does better than anyone else right now.


Strategic Branding

If you are looking for a way to market your organisation efficiently, then start focusing your marketing and advertising efforts around your brand. Your brand name will become your introduction, and you will no longer need to introduce yourself to your potential buyers. As a result, this will save you plenty of time, which you can spend to make your product or service better.

Market Your brand

By marketing your brand, you will do a lot more than just giving a name to your start-up. In fact, branding is a way to promote your offerings. Once your brand becomes popular, you will see a considerable increase in your sales in short order. This manifests the importance of branding very well. So, if you have not yet chosen a brand name for your product or service yet, do this carefully.

In short, if you have just started your business, take the time to choose an appealing name and market it. Remember: branding is not about just logos and cards. As a matter of fact, all your communication should revolve around your brand.

Having a position statement and a tagline will assist you in developing your brand. But that is for another day…until then goodbye!


Terence has been passionately practicing and teaching marketing for 20 years. Since 2014 when Radical Marketing was set up, Terence has been helping business owners, speakers and experts from all over the world to fill up their seminar and webinar rooms with attendees.


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