If you’ve ever run a webinar and barely scraped by, wondering why your ads are attracting all the wrong people, then buckle up—this case study is for you.
At Radical Marketing, we don’t just throw ads into the void and hope for the best. We engineer campaigns with laser focus. And in this case, we helped an AI trading coach go from break-even to 10X return on ad spend (ROAS).
How? By doing what most marketers fail miserably at—dialing in the right customer avatar and crafting every element of the campaign to speak directly to them.
Let’s break it down.
Webinar Marketing Case Study: How We Took an AI Trading Coach from Break-Even to 10X ROAS
The Before Picture: A Generic, ‘Make Extra Money’ Pitch
Our client teaches AI trading bots—basically, automated trading systems that help people generate profits without manual trading.
Sounds cool, right?
It is… but their previous marketing strategy was a mess. Their old agency ran generic, low-quality ads targeting anyone who wanted “extra income.”
The problem? That’s way too broad. You don’t want 19-year-olds with $10 in their bank account clicking your ad when you’re selling a high-ticket trading program.
So, when this client came to us, they were spending big on ads… and barely breaking even.
That’s where we stepped in.
Step 1: Defining the Right Customer Avatar
First things first: who the hell are we actually talking to?
Instead of chasing anyone who wanted passive income, we narrowed it down to:
✔️ People in their 40s and 50s
✔️ Working managerial roles
✔️ Hitting an income ceiling
✔️ Interested in investing but cautious after past mistakes
✔️ Looking for low-time, high-reward income streams
Why does this matter? Because messaging is everything.
A 25-year-old crypto bro doesn’t care about “investment risk.” But a 45-year-old who lost money in bad stock picks? That guy cares a lot.
So, we made sure our messaging spoke directly to that pain point.
Step 2: Repositioning the Event
Previously, our client called their webinar something bland like “AI Trading Training.”
yawn.
We rebranded it to:
“The 4-Day Automated Passive Income Challenge”
Why? Because:
✅ “Passive Income” taps into their desire for effortless investing
✅ “4-Day Challenge” makes it sound structured and valuable
✅ “Automated” speaks to their time constraints
We weren’t just selling a webinar anymore—we were selling an experience.
Step 3: Riding the AI Wave
AI was (and still is) a hot topic. We leaned into this trend hard.
But we didn’t just throw in “AI” for the sake of it. We made it relevant to our audience.
Our ideal customer—a 50-year-old finance manager—doesn’t want to be left behind in the AI revolution.
So our ads asked:
💡 “Will you be one of the investors who leverage AI… or one of the ones who get left behind?”
That’s fear of missing out (FOMO) 101—and it worked beautifully.
Step 4: Creating a High-Converting Landing Page
Now, here’s where most marketers screw up.
Even if they get the right audience, their landing page is weak.
We made sure this one hit hard.
#1 A Headline That Speaks to Pain Points
Instead of something fluffy like “Learn AI Trading”, we wrote:
👉 “For people sick of making poor investment decisions.”
Why? Because everyone in our audience has lost money before.
They see that and think: “Oh crap, that’s me.”
#2 A Unique Selling Proposition (USP)
Another key change? We emphasized a big differentiator:
👉 You don’t need your own capital to trade.
Our client teaches a method where banks fund the trades under a profit-sharing model.
This changed the risk perception completely. Instead of “I don’t want to risk my savings”, the audience thought:
“Wait… I can trade without using my own money?”
That’s marketing gold.
Step 5: Using Proof Without Getting Banned
Big claims = compliance nightmare on Facebook.
We couldn’t just say:
🚫 “You can make 10% per month with this system!”
So we tweaked it:
✅ “Our students are achieving 2% to 10% per month.”
See the difference? We weren’t promising results, just sharing real ones.
Add in some hard-hitting testimonials and screenshots of profits—and suddenly, the offer becomes irresistible.
The End Result: From Break-Even to 10X ROAS
By niching down, repositioning the event, riding the AI trend, and tightening the messaging, we turned a struggling webinar into a money-printing machine.
The numbers?
🚀 10X return on ad spend
🔥 Packed-out webinar attendance
💰 Way higher conversion rates
And all because we focused on one thing that most marketers ignore:
🚨 Speaking directly to the right audience. 🚨
What This Means for YOU
If you’re running webinars and your results suck, ask yourself:
1️⃣ Are you targeting the wrong audience?
2️⃣ Is your event name making people care?
3️⃣ Are you tapping into trends that matter?
4️⃣ Are you proving your results without making wild claims?
Fix those, and you’ll stop bleeding ad money and start seeing real profits.
Or, you know…
💡 Let us do it for you.
We’ve done it for this client—and we can do it for you too.
More case study like this, explore here.
