Do you want to have a better turn out in your next seminar?
Read on to learn the top 7 seminar marketing ideas that will increase attendance.
Seminars are a great way for an individual to share knowledge or to have a discussion with people of the same ilk. However, it’s tough to get people to attend your event. Even if you have a great presentation planned and useful information to share, having only a handful of people show up can be devastating.
The key to avoiding this is having a great marketing strategy. Nowadays, you can do seminar marketing right in many ways thanks to today’s technology. Do this right and you’ll be able to turn your event into one of the most successful seminars to note.
Here are 7 tips for you to increase your seminar’s attendance.
1. Have Yourself Accredited
What is a seminar? It’s a class where people go to learn, in its most basic definition. And when want to learn, they want to get their education from reliable and recognized sources.
Having an accreditation will make it easy for you to have a professional appeal. People will look at you and your event as a reliable source. This will increase the likelihood of them attending your seminar.
Other than that, an accreditation will also help you out more in the long run. It increases your reputation as a spokesperson or trainer in the eyes of the national public, meaning your name will have more weight to it. This makes it easier for you to reach your target audience for your next event.
This also does a lot for your psyche. Having a professional reputation forces you to raise your standards to meet the expectations that come with an accreditation.
While it’s a trouble to get accredited, it is all worth it when your name is on the advertisement.
2. List Down Your Potential Audiences
Listing down which people can be your potential audience can be a hard task. Having no idea where to turn to first is the most common problem for first-time facilitators.
A great place to start is in a school. Whether it’s a high school or college universities, they tend to be full of young people eager to learn about more things. There may also be some students who are already interested in your topic.
Another demographic you may want to look into are the fresh graduates. Most of these people are still looking for more information that can help them land a job.
However, this may not be your ideal long term audience as most of them will not have sufficient financial resources to purchase what you have to sell. So you may have to spend time figuring out who needs your information or services the most AND has the financial ability to purchase it.
Once you’ve got your potential audience, you can ask them to subscribe to your e-mail and social media accounts to inform them about future seminars. This will make sure you will have some attendees fill in seats at your next event.
3. Craft Your Own Unique Seminar Invite
Marketing seminars tend to mean posting flyers around or newspaper ads for people to notice. This is an outdated tactic and many people realize that. They often opt to send personal invitations to their target audience instead.
However, people fail to realize that these invitations are often generic and bland. These do nothing to engage their audience and are often set aside and ignored by most people.
For you to avoid this, craft your own unique invitations to send out to people. Design them in a way that people will take notice of them with ease. Break away from the regular grey business format and use something unique.
Go for a new style of design too. Even if it may look informal, what’s important is that you entice the recipient into your event. Although, you should be careful not to go over the top. Be sure to stick with the tone of the event when making your invitations.
Another effective way is to use online ads on platforms such as Facebook, Google, Linkedin and Instagram to get people signing up for your event.
4. Be Careful in Timing Your Seminar
You should take a hard look at when you plan to have your seminar. One small detail can cause many attendees to miss your event.
Look at your scheduled starting time. If it’s in the afternoon or evening, chances are people are less likely to show up. This is because people often want to relax after a long day. Having to go to a formal or professional event tends to not agree with them.
Also, you should plan your event to land on a day in the middle of the week. People prefer having a seminar on a Tuesday or Thursday as opposed to having it on Friday or the weekends.
You should also take into consideration the age range of your audience. For example, older people tend to prefer having appointments in the morning.
5. Take Note of Your Venue
Choosing a venue is important for 2 reasons. The 1st reason is convenience. No one wants to go to great lengths to attend a seminar in a place inaccessible to them. Make sure that your audience can reach your venue by car or that it’s close enough to travel to by foot.
The 2nd reason is ambience. To give your seminar a greater chance of succeeding, make sure your venue relates to your topic. For example, you can hold seminar workshops that talk about food in a restaurant you’ve booked for the occasion.
6. Up Your Performance When Giving Your Seminar
If you’ve already had a few seminars before but find that your attendance rate is not ideal, the problem may be your showmanship.
One problem for certain facilitators is that their presentation lacks engagement. All the preparation you’ve had will be for nothing if you can’t deliver it.
A trick you can do is watch someone else deliver a successful presentation. Take note of what they’re doing and try to practice it. That said, try to avoid imitating them completely. No one likes a copycat.
7. Partner Up with Local Organizations
Partnering up with a local organization is an easy way to spread awareness about your event. Doing such can also mean that some of their members will attend your seminar.
For example, if you doing a seminar on health, a local fitness centre might be a great organisation to partner with.
Another benefit you can get from partnerships is resource pooling. You and your partners can share resources needed to fund the event. This makes it a great strategy when you’re struggling with finances.
Boost Your Attendance Rating with These 7 Seminar Marketing Ideas
Use these seminar marketing tips to increase the number of attendees in your seminars. You will find that you will have fewer empty seats the next time you hold a seminar. Go plan your next event now!
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