The one Tip That Could Quickly Double Your Opt-in Rates

Date: October 7, 2015
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Marketing can sometimes be strange.graph-752712_640

You work hard and listen to all the experts, and sometimes you just manage to improve your results by a measly 10%-20%.

Yet, sometimes you stumble upon one useful tip that could improve your conversion rates like crazy.

I recently stumbled across one of these things that actually helped me reduce my opt-in cost on my facebook ads by just over 50%.

I’d like to share this ‘secret’ with you.

This ‘secret’ is none other than making sure your landing page has a super-fast download speed.

Make sure your website loads within a few short seconds; it could make a massive difference to your opt-in and conversion rates.

It’s pretty crazy…I used virtually the same headline and the same offer but yet conversion rates doubled as a result of having a fast server.

Basically this means for the same amount of money, I am getting double the number of people signing up to my mailing list, and potentially becoming a client.

Of course, you need a good follow up email series to help convert your mailing list to become clients, but that is an article for some other time.

So who can you use?

The guys I use are called Lightning Base. You can find them on www.lightningbase.com.

They have servers in the US and Australia from what I gather, and their servers are optimised for WordPress sites to make sites built on WordPress download a ton faster.

By the way, I’m not getting any commissions for recommending them.

Lightning Base is also very affordable. They start from US$10 per website per month with discounts if you have more than one website.

In addition, they use SSHD hard drives. From my non-technical background I simply know they use SSHD hard drives on the latest laptops to make them load super fast.

I also know they cost a LOT more than your standard hard drive.

But speed is what you need…one extra customer a month from a faster loading website could be worth the investment many times over!

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How fast is your website’s loading speed?

You can use this free tool: https://gtmetrix.com  to check how fast your website is.

It will even give your website a grade and recommendations on how to improve your loading speed.

Ultimately, do what works to get your website loading up faster.

Slow loading websites give people a bad impression of your business. Worse still, people could click away and visit your competitors.

All this could be minimised just by investing a few dollars to get a fast server that serves up content quick.

I know this is not the normal hard-hitting marketing article that you’d expect from me; but sometimes the simplest things are the ones that get the most results.

It’s a little trick that has worked wonders for me, I’m certain it will work for you too.

Was this tip helpful? Let me know your thoughts below.

Terence has been passionately practicing and teaching marketing for 20 years. Since 2014 when Radical Marketing was set up, Terence has been helping business owners, speakers and experts from all over the world to fill up their seminar and webinar rooms with attendees.

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