MARKETING CONSULTANT | #1 BEST SELLING AUTHOR | UNIVERSITY LECTURER | INVESTOR/ENTREPRENEUR
My Journey Towards Consulting
Hi, my name is Terence Tam and I’m the founder of Radical Marketing.
I’ve been a university lecturer in Internet marketing, a property developer, a digital printing business owner, a publishing house owner and now…I own a marketing agency: Radical Marketing.
So why did I set up this marketing agency and what happened to the other businesses?
Eventually, in 2008 the property side came crashing down because of the global financial crisis…sadly I still had too many fingers in the pie and was burnt badly. I lost everything I had made in years being in the property business.
Let’s rewind briefly back to 1997.
I developed a passion for marketing and decided to enrol in the first masters degree in the world that was focused on Internet marketing.
After completing my degree, I was in demand for my knowledge and skills in Internet Marketing, so I taught at various Australian Universities and contributed to several textbooks on Internet Marketing.
You can find some of them here, along with some of my other publications. But after a few years, I yearned for a new challenge. I always wanted to be an entrepreneur since I was a kid when I started selling stationery to classmates at age 9.
So I got into real estate investing in 2001. Money was good and the timing was right. I made more money in a year than I could make in 10 years staying in academia.
The problem was that cash flow was tight. I had plenty of equity, but I discovered equity doesn’t pay the bills.
So I decided to buy a business to ‘cashflow’ my activities. I bought a digital printing shop in the suburbs of Brisbane, Australia. I guess I thought the cash flow and assets made it a good buy. It’s nuts but I wasn’t satisfied with it being a digital printing shop serving the local market and I kept evolving it.
It went from a B2C print shop to a B2B printing business and then finally into an international book publishing and distribution business.
So, on one hand, I had my property ventures happening and on the other hand, my digital printing/book publishing business was chugging along.
Founder, Radical Marketing
The property side went from strength to strength and made me a lot of money. However, the printing/publishing business was always evolving and growing and this meant it also was burning cash and couldn’t give me the cash flow I wanted.
I refocused myself on my publishing business and thankfully it grew rapidly over the next few years.
In hindsight, I should have sold out at the peak around 2011, because a VC backed competitor with a US$100 valuation and lots of cash came into town. I thought we could fight them, but I was wrong.
Profits kept dwindling until we had to close down in early 2015, but by that time I was doing some marketing consulting work with some clients. So when we closed down our publishing business I continued to build my marketing consulting business.
Becoming A Powerhouse Agency In Webinar And Seminar Marketing
Together with all my previous experience and knowledge, thousands of hours of work, testing and research, I developed a powerful automated marketing system that delivers amazing marketing results for businesses. Over time, we’ve niched down to help businesses, speakers and thought leaders who want to engage their target audience through webinar and seminar marketing.
Today, we are one of the leaders in the seminar marketing space and have a great track record of filling up rooms.
I love helping business owners and seminar speakers grow their businesses and I enjoy devising digital marketing campaigns that get results for our clients. I’m proud to have a dedicated and loyal team that works with me, who are passionate about what we do and strive for excellence.
You can find some case studies of the results we’ve gotten for our clients here:
Most days I wonder why I didn’t get into marketing consulting right away after lecturing at University, but I guess that’s what life is about… a journey.
If we knew everything that would happen on the journey, it would defeat the whole purpose and joy of life won’t it?
So instead, I choose to cherish every moment and everything in my life right now.
I’ve got a lovely family, a business I’m passionate about and I’m enjoying my work just about every day.
Please don’t wake me up from this dream ok?
Instead, I’d like to invite you to dream with me…and let’s create the business of your dreams. Just click the button below and reach out today. Let’s talk about your dreams.
Engage Terence As Your Digital Marketing Consultant
I have gained a wealth of knowledge of the years in the marketing field and trust by many businesses owners to help them achieve the success they have been looking for. If your serious about growing your business and don’t want to waste any more time and money, then it’s time to engage me as your expert digital marketing consultant. I can help your businesses achieve greater success by:
- solving your ineffective marketing,
- forming proven marketing strategies tailored for your business, and
- developing an automated marketing process that will dramatically boost leads.
I have an incredible track record of increasing leads, decreasing marketing costs and boosting profits for businesses. But most importantly… I help you get results!
It all starts with a simple introductory meeting to get to know each other and see if we are a good fit, plus also to understand your current situation, your goals and answer any questions that you may have. Just click the button below and complete the short form. I will then get in touch with you shortly after.