Yes, your ego is destroying your marketing…and costing you thousands, if not millions of dollars of lost revenue for your business. The scary part is, you are probably using it unconsciously right now in your business. Your ego is dangerous because of several reasons: 1. You start thinking your business’s DNA is different. You […]
How Your Ego is Destroying Your Marketing Read More »
I’m sure you’d agree that marketing has changed a fair bit in the past few years. In particular, media usage patterns have changed so fast that it’s hard for any marketer to keep up with the latest trends. Just a mere few years ago, there was no smart phones, no social media. Today adults and
The Big Paradigm Shift in Marketing Read More »
Part 3: Picking the Right Channel Without a doubt, picking the right channel to promote your products will result in more effective marketing. For example, if you want to advertise mass consumer products, newspapers and TV would be your best channels. To geo-target a specific area, flyer drops may be more cost effective. To
Part 2: Uncovering your prospects’ hot buttons I’m sure you’re all sick of seeing those advertisements and brochures that go on and on saying, “We have been around for X years, and we have the best products, our research team is the smartest and we have won the most awards etc” Ok if you
I know, you probably hate to be spending all that money on marketing every month. But based on your experience as a business owner, you know that once you stop spending that money, business stops coming in. Even with 20 years of marketing behind me and a deep passion for all things marketing, it