Table of Contents So there I was a few weeks ago, staring at my computer screen like it owed me money. Our team was having one of those “oh crap” moments. You know the kind. The ones where you’re pulling your hair out, questioning your entire existence as a marketer. We had this campaign running […]
Table of Contents Let me explain something to you about email. It’s older than the internet as we know it. It survived AOL. It survived MySpace. It’ll probably survive whatever Zuckerberg ruins next. You know why? Because it actually works. No algorithm changes to screw you over. No “reach” that mysteriously drops unless you pay
How ONE Email Got Us 200+ Sign-Ups and $5K in Sales Read More »
With just one simple tweak to a hook, our ad managed to get over 10,000 Webinar sign-ups in 2 months. If you’ve ever wondered why your ads are not performing as well as they should, here’s why: Everyone seems to be copying each other’s ads. No matter what niche you’re operating in, your business is
Powerful Hooks for Effective Webinar Marketing Read More »
We’ve all heard of the Webinar Funnel. It’s one of the hottest ways marketers today use to present their services and generate interest around their brand. And while it does have its upsides – there’s another method for persuading potential customers and getting them to opt-in on your landing page. I’m talking about the VSL
Webinars or Video Sales Letter (VSL) Which one should you use? Read More »
Remember when sales letters used to come in through the mail and advertised a product? It might not have been a flesh-and-blood salesman, but it did a tremendous job at pulling in customers in its day. Today we have its young grandchild: the Video Sales Letter. It’s great for: Generating appointments for high ticket offers