facebook advertising

How To Overcome Offer Fatigue
Date: April 13, 2020
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Do you remember the last scene from the movie ‘Wolf of Wall Street’? Leonardo DiCaprio who plays Jordan Belfort pulled out a pen… … and asked a man from the crowd to sell him the pen. The ‘sell me this pen’ scene was epic because if you can sell something as simple as a pen […]

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Beat Your Competition With This Metric
Date: February 20, 2020
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Beat your competitors by improving this one metric on your Facebook ads performance. Say you’re launching your ad campaign. You’ve put in the hard work, you’re confident about it. Then the ad… just… doesn’t… work. What went wrong? If your ad is tanking. Then you need to make changes… fast. The good news is there […]

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Surviving A Facebook BAN
Date: February 7, 2020
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As a digital marketer, I write ads all day…  …churning up new marketing ideas 24/7.  The last thing we need is an ad…  …or an account BANNED.  Panic mode…on.  If you got your ad account banned.   You’re not alone.  To save you from agony.   I’m revealing all I know about dealing with Ad Account Bans.  […]

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The 80:20 Principle in Facebook Advertising
Date: June 14, 2018
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The 80:20 Principle is probably not frequently mentioned in Facebook advertising, yet understanding this principle can have a dramatic impact on how successful your ads are. The 80:20 rule, also known as the Pareto’s Principle/Law, is a useful tool to maintain and prioritize work in your business. The definition of 80:20 Principle is, the 20% […]

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