facebook advertising

Webinar Marketing Case Study – From Zero ROAS to 10X ROAS

Imagine going from barely breaking even to achieving a remarkable 10x on your ROAS… That would tremendously change your marketing game. We recently helped a high ticket coach go from zero to a 10x return on their ad spend. (the actual figure is 12.8X in this case study, but we’re fans of Grant Cardone’s 10X […]

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The Pareto Principle - 80 / 20 rule

The 80:20 Principle in Facebook Advertising

The 80:20 Principle is probably not frequently mentioned in Facebook advertising, yet understanding this principle can have a dramatic impact on how successful your ads are. The 80:20 rule, also known as the Pareto’s Principle/Law, is a useful tool to maintain and prioritize work in your business. The definition of 80:20 Principle is, the 20%

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