Seminar Marketing Blueprint Series (Video 4)

Date: August 6, 2019
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Most people who put on seminars are leaving money on the table. Our seminar marketing blueprint addresses how to put an end to this. 

For many people who run seminars, they forget to run ads to attendees after the event to generate as many sales as possible. 

In this video, we list the 3 types of people that you need to market to post-event, and more importantly, we’ll reveal the ads you should run to each group. 

These strategies will help you to convert more leads into sales with only a small investment. 

After watching this…make sure to check out our fifth and final video of the Seminar Marketing Blueprint video series to discover what you need to do to succeed in the ‘seminar game’ for the long haul!

Don’t forget to leave a comment or if you have any questions down below. 

And if you’d like to get in touch with us, feel free to send us a message on Facebook Messenger:

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VIDEO TRANSCRIPT

Hey, welcome to Seminar Marketing Blueprint video four. In this video, I will be revealing what kind of marketing strategies should you put in place after your seminar.

Now, most people think that after the seminar, the job’s done. But I think you’re leaving massive amounts of money on the table if you stop your marketing right there. Now, first of all, you have basically three types of people from the seminar.

  1. The first group of people are the people who have come to your seminar and bought something.
  2. The second group of people are people who have come to your seminar but did not buy anything.
  3. And the third type of people are people who have registered but did not attend your seminar.

You need marketing to address all three types of people.

So let’s start with the people who have attended and purchased something.

Well, if you have a big group of these people, first of all, congratulations. But don’t stop with your marketing there because what we want to do with these type of people is you want to eliminate any post-purchase dissonance or regrets of buying your products.

So here, you want to basically give them something that’s valuable straight away. You might even want to send them a package in the post. You might want to get them to download some stuff so that they can have some immediate gratification, and you might want to give them some way of having social proof, like taking a photo with the speaker so that then she can share it on their social media, or perhaps even an autographed book.

Things like that will go a long way towards eliminating any post-purchase dissonance.

So if you have a big group of these people, you might also want to use retargeting ads to congratulate them and basically show them the after state of what it potentially will be once they start using your product or finish your training.

So I think that’s quite important as well, and most people don’t do this, but if you have a big enough group, it’s actually worthwhile doing.

And then you have your people who have attended but did not buy.

Now, this is where a lot of money is left on the table. What I like to do with this type of people is to get them to start a conversation with you.

Whether you follow-up with them through the phone or you start using advertisement to get them into the conversation with you, that will give your sales reps an opportunity to chat one-on-one with them and to eliminate any objections that they may personally have or that they are still questioning you about.

So this is a good opportunity where we see potentially an extra 5, 10% of people actually convert into customers simply by doing these things.

And then the third group of people, the people that didn’t show up, what do you do with them?

Basically, what you want them to do is to register for your next event. Basically, what you can do is you can approach them via email, a phone call, and say, “Hey, you missed the event. Would you like to sign up for the next event?” And of course you can use ads to help you to achieve this as well.

So what do you do in your ads? Specifically in your ads, once again, highlight the benefits of showing up attending your seminar. So remind them of these benefits and hopefully they will re-register for your next upcoming event.

So there you have it, the types of marketing you need to do after your seminar.

And I hope you’ll use some of these techniques because otherwise you’re actually leaving money on the table and these little things can actually boost your sales maybe by 10% or more.

Give it a try and let us know how it works for you.

If you have got any questions, feel free to leave them in the comments below and we’ll get back to you. Otherwise, I’ll see you in our next and final video where we are talking about what types of ads to run for the long haul. Because I believe you’re here to play the long game.

You’re not here to just do one seminar and disappear forever. You’re here to do multiple seminars and build a business. So in the next video, I will be revealing to you what type of ads you need to be running in order to play the long game. So I’ll see you in the fifth and final video of the Seminar Marketing Blueprint.

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Terence has been passionately practicing and teaching marketing for 20 years. Since 2014 when Radical Marketing was set up, Terence has been helping business owners, speakers and experts from all over the world to fill up their seminar and webinar rooms with attendees.

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