The Ultimate Marketing Guide for Coaches
Are you a coach who wants to make a positive impact in the world?
You’re good at what you do – your clients are getting results, and they couldn’t be happier with you.
But here’s the catch:
You’re supposed to do marketing for your business as well.
Here’s where coaches struggle and hit a roadblock with their business.
No one told them they had to be a good coach AND an amazing marketer – at the SAME time.
That’s exactly why we wrote this article for all you coaches out there.
This is a comprehensive guide to marketing for coaches so that you don’t waste your time on activities that aren’t going to help your coaching business grow.
We’ve handpicked the best marketing strategies and tactics for you.
Most importantly, you’ll walk away with a clearer understanding of marketing . . . and exactly how to attract the clients that you want.
But first, let’s check if you actually have a marketing problem.
Do you have a marketing problem?
See if you identify with any of these points below:
a. Getting Clients is a Pain
Many coaches struggle to bring in new clients. This happens when they have a lot of marketing tactics, but no real strategy.
Most coaches we see jump from one tactic to another, as they lack a consistent approach or a clear overall strategy. This means they do not have a predictable way of attracting the right type of clients.
b. You Have No Idea What Makes You Different
Many coaches have no idea what differentiates them from the ‘other guy’.
They might use catchphrases like ‘Pay more personal attention’, ‘Better service’,” etc. . . .
But in the eyes of the prospect, you’re not that different.
Your process or your approach needs to be different. Ideally, it should have been well tested and have a proven track record of delivering what you promise faster.
Bottom line? Without a marketing strategy, you’re basically navigating a ship without a compass.
But here’s the deal: if you don’t have a good grip on marketing, you’re not going to have a growing, thriving business.
Even if you plan to outsource your marketing to an agency, it’s important to at least have a basic understanding of how a coach should be doing marketing – so that the marketing agency can’t make up excuses for why they aren’t performing.
Let’s get started with some big ideas.
1. Want to Stand Out From the Crowd? Find Your Niche!
In the vast world of the coaching industry, it’s easy to get caught up with the idea that serving everyone will lead to greater success.
But here’s the thing: when you try to serve everyone, you end up not serving anyone effectively. This is where finding your niche becomes crucial.
Your niche is the specific group of people you’re most suited to serve based on your expertise.
This could be determined by your target audience’s demographics, goals or challenges. Once you identify your niche, you can customise your coaching services to better meet their specific needs.
For instance, let’s say you specialise in coaching real estate agents who are new to the industry.
You could be helping these agents to build their client base, develop effective marketing strategies and gaining confidence in their sales techniques.
By focusing on this specific group, you can provide these real estate agents with knowledge and guidance that are relevant to their specific challenges and goals in closing property sales.
This is where your unique selling proposition (USP) comes into play.
It’s the critical element that defines the unique qualities or characteristics that set you apart.
It answers the fundamental question of why clients should choose you over other coaches.
Having a well-defined USP helps you to create a strong brand identity and position yourself as an authority in the market.
Your USP is what sets you apart from other coaches. It could be based on your experience, your expertise or even your unique approach to coaching.
When crafting your USP, remember that it needs to be aligned with your audience’s needs. This will make it much easier for you to build trust and credibility with your audience.
For example, one of our clients trains people on trading forex (foreign exchange).
What sets them apart is that they use artificial intelligence to trade on their behalf.
If he chooses to get more specific, he could, for instance, have his trade bots trade exclusively in the USD-EURO currency pairing.
2. What’s Your Unique Value that People are Willing to Pay For?
Another exercise you can do is identify what sets you apart from other coaches – and thereby find your unique value.
By ‘unique value’, we mean your ‘special powers’ – something that you are darn good at which creates amazing value for your clients at the same time.
And if there were a world championship competition for this special power, you’d be one of the best.
One client of ours was interested in general business coaching, but after having a chat, we discovered her true talent: empowering female entrepreneurs in the MLM industry.
Specifically, she helped them with self-confidence issues that were hindering their business growth.
By identifying her unique ability, she was able to concentrate her efforts on this niche market and showcase her many success stories.
This enabled her to gain a strong foothold in the MLM market and enjoy greater success.
3. Creating that ‘Forget-Me-Not’ Brand Identity that Leaves a Lasting Impression
How do you create a lasting impression for your brand?
You make it so when people think about your niche, they’ll immediately think of your brand.
One powerful strategy is to use the art of storytelling, because it helps you connect with potential clients on an emotional level.
Share stories that will really hit home, like personal desires, challenges and dreams.
When readers are emotionally connected with your stories, they will remember you and develop a sense of loyalty to your brand.
For example, if you have gone through bankruptcy and you’re willing to tell the story of how you came out of it . . . then other people who have had the same experience will be more likely to feel an affinity with you.
Successful entrepreneurs and speakers like Gary Vee serve as a remarkable example of creating personal branding and effective marketing for coaches through the art of storytelling.
By producing videos daily through his Gary Vee YouTube channel, sharing his personal experiences and success stories, he creates a deep connection with his audience.
4. Create a Scalable Coaching Offer
Most coaches started off by trading time for money by relying on one-on-one sessions, providing personalised guidance and support to clients.
However, the time invested in providing personalised services makes it difficult for you to scale your business.
Here are a few strategies to help scale up your coaching business:
a. High-Ticket Offers
This approach of creating a premium high-priced offer provides clients enhanced access, attention and value.
You can justify a higher price point by offering clients a more personalised approach.
They get more support and guidance that’s tailored to their needs, and in return, they should be willing to pay you a lot more for this personalised coaching service.
Your high-ticket offer can range from $5,000 to $250,000, depending on the value you deliver and your industry.
For example, one of our clients successfully used this approach to generate $1 million in sales.
With a $25,000 high-ticket offer, our client provided coaching in property deals in a 12-month program which received an overwhelming response of 172 applicants for his 20 available spots.
b. Group Programs and Masterminds
The problem with one-on-one sessions is that you can only handle a certain number of them at a time.
So, why not bring together a group of clients that share similar goals and challenges? By doing so, you will be able to help a larger group of clients all at once.
At the same time, this allows you to leverage your time more efficiently in reaching a bigger audience with similar directions.
Meanwhile, masterminds create a collaborative space where you and your clients share common values in business – in a group of fewer than 20 people.
Group programs and masterminds are normally priced between $1,000 and $25,000. It also depends if the program is virtual or held in a physical location, which would add to the cost of hosting these events.
Here’s a short video on how we helped the same client to promote his mastermind event:
c. Done-for-You Services
The idea of these offerings is to take on specific tasks for your clients.
For instance, managing a social media platform for your client is something that they may need on an ongoing basis.
Because you are saving them time and helping them achieve their goals, many of them may be willing to pay you.
Your goal might be to help them to:
- Generate leads
- Create brand awareness
- Build community
- Engage their existing customers
Whatever you choose to do, it should be something that adds value to your clients.
For the coaching part, you may want to coach them on how to create video content, such as what to say, how to say it, and how to edit their videos.
This is just one example of what’s possible.
The basic idea is, instead of just coaching them, you help them with part of the implementation.
This makes your offer more ‘sticky’ and gives it more value.
(Remember, you don’t need to perform the service yourself – you can outsource that!)
The great thing about this model is that you’ll get to build a steady stream of income for your business.
Remember the robotic AI machine we talked about?
This is a great example of offering a combination of done-for-you and coaching sessions. Our client offers coaching sessions while also providing his clients an ongoing service with his software.
By providing services that your customers require on an ongoing basis, eachcustomer has the potential to pay you much more every month.
d. Informational Products
Imagine how much value you could add to your potential clients by sharing your knowledge in the form of informational products.
Creating informational products like e-books, online courses, home study programs or digital resources can greatly enhance the scalability of your coaching business.
With these products, you can present your valuable knowledge and expertise in user-friendly formats, making it accessible to a wider audience.
As a result, you’ll connect with a larger number of people and, as a result, generate extra income without the need for in-person coaching services.
Let’s take a look at the Digital Marketer platform as an example of informational products.
This platform offers an array of courses led by digital marketing experts that dive into various important areas of digital marketing – content marketing, conversion funnels, SEO optimization and many more.
5. The Alchemy of Content Creation
One strategy that consistently shows great results is creating valuable content. Not only does this approach help to grab the attention of your potential clients from various marketing channels, but it also establishes you as an expert in your field.
This is more of a ‘marathon’ strategy. Results may be slow, consistency is key.
Consider using the following marketing channels to create valuable content to help market your business effectively:
a. Webinars/Seminars
Hosting webinars or seminars is an excellent way to showcase your expertise as a coach, as it gives you the perfect opportunity to demonstrate how well you know your stuff.
Sharing valuable information and providing practical solutions to your audience makes them see you as an expert in your field, thus earning their trust and loyalty.
Additionally, webinars and seminars also give you a chance to interact directly with your audience – a window of opportunity to turn your prospects into actual paying clients.
If you plan to make a pitch at the end, it’s better to be blatantly honest about it at the start, rather than trying to conceal that fact and suddenly hitting them with it at the end.
b. Podcast
In recent years, podcasts have gained popularity as an effective way to create and promote content by connecting with a large number of people on a personal level.
We have started our own podcast recently that helps coaches and experts with their marketing.
We’re doing this to build authority and our brand over the long term.
Again, this is not a short-term strategy that will get you clients immediately.
But with consistency, by giving out high-quality content in your specific niche, you’ll build immense goodwill and trust with your audience.
c. Blog Posts
One of the best ways to attract readers to read your blog is by writing informative and helpful content for your target audience.
(Much like the one you’re reading right now!)
By writing quality blog posts, you can position yourself as an expert in your field, attracting new leads and developing a sense of trust with potential clients.
For example, writing a blog post such as “How to Write Highly Effective Email Marketing” would be relevant for business owners looking to improve their email marketing skills.
Make sure your blog posts are SEO-optimised with the right keywords so that your audience can find you on Google – and there’s even a chance they will contact you for your services!
You can do this by having a call to action on your blog post like the one we have right here:
d. YouTube Channel
YouTube ranks as the second most visited website in the English-speaking world.
It’s also the second largest search engine after Google.
With over 2.1 billion users, it’s a great platform to reach your target audience effectively.
According to Tom Breeze, an expert YouTuber, people visit YouTube with the intention of either seeking education or entertainment.
Getting views on YouTube involves two main methods: organic views and paid views.
Let’s break down each one to understand the pros and cons:
Organic Views
As the name implies, organic views happen when people naturally discover your videos through searches or suggestions. This is why it’s so important to be clear about what keywords you want to rank for on searches.
The good thing about organic views is that these viewers are actually interested in what you’re sharing.
Over time, organic views help you to build a strong, loyal audience.
The not-so-great aspect of organic views?
Growing your content requires patience and effort.
It can be tricky to get your content noticed, especially when there are tons of other videos around, especially for new creators.
Paid Views
Paid views involve investing in promotions to increase your video’s visibility. This can include options like YouTube ads, influencer collaborations or sponsored product placements.
Pros of using paid views? You’ll get an engagement boost and higher view counts.
This can be particularly effective if you are new to YouTube and want to establish a presence or promote specific content quickly.
The downside?
While you might get an immediate boost in views through an ad spend budget, paid views might not bring as much real interest as organic views. This can lead to lower view times and fewer meaningful interactions.
e. Live Videos and Webinars
Live video sessions allow you to connect and engage with your audience in real time.
Through platforms like Zoom, Microsoft Teams and other video conferencing tools, you can share your expertise and personal experiences to foster deeper relationships with your target audience . . . and even make sales.
Webinars are one of the best ways to connect with your audience.
Here’s some tips on utilising live videos or webinars in your marketing:
a. Choose the Right Platform
There are many different platforms on which to conduct your livestream.
Select a reliable video conferencing platform that best suits your needs and offers necessary features for your session.
Depending on your goals, you might consider options like Zoom, GoToWebinar and Demio.
Forbes has a comprehensive comparison article here.
b. Plan Your Content
What will you talk about in your live webinar?
Your content needs to be relevant and relatable to your target audience. Plan out your session so that you provide them with valuable information (even if you plan to have a sales pitch at the end).
c. Publicise Your Live Video
Let your audience know about your live session in advance.
Promote it by running ads to your social media platform or your website, or consider promoting the event to your email list.
Target viewers that might be interested in the topics that will be discussed in the live video. This will make sure you show up to a virtual room full of people.
d. Be Engaging
Make sure to interact with your audience during your live session.
Conducting a Q&A session to answer their questions and respond to their comments will build rapport and help you sell more.
Throughout the live event, encourage them to participate in the discussion by typing in the chat or using quizzes.
One way our client achieved this was by asking his participants to type in phrases or raise their hands in response to questions he asked.
e. Follow Up
Make sure to follow up with participants after your live session is completed.
You may also share the recorded video or answer any questions that weren’t addressed during the live session.
This is usually done in the form of emails, SMS or a combination of both.
With bigger clients of ours, they even have a sales team making follow-up calls for them.
Pro Tip: Following up is critical for closing more deals.
f. Writing Your Book
As a coach, writing a book can elevate your status as an expert by virtue of being a published author. Writing a well-written and informative book can be a powerful marketing tool that helps grow your coaching business.
Here are some tips you should consider when writing your book:
- Write about a topic that you are passionate about and have expertise in.
- Make sure your book is well-written and organised. Your writing should be clear and engaging.
- Include valuable suggestions and advice for your readers.
Create effective promotions for your book once it is published.
6. The Art of Persuasion: Develop an Effective Advertising Strategy
Advertising is a powerful tool that can boost your coaching business.
It can be costly, but if done right, it is the fastest way to grow your coaching business – as long as you are targeting your ads and offers to the right audience!
Here are some advertising channels you can explore to expand the reach of your services:
a. Social Media Advertising
Using social media is a cost-effective way to grow your audience and at the same time drive traffic to your website, especially when leveraging marketing for coaches.
Platforms like Facebook, Instagram and TikTok offer great opportunities to connect with your target market.
Organic posts are like lighting a small campfire . . . but when you back up those posts with ad dollars, that’s where you can create an inferno.
With paid ads, you can tailor your ads to reach specific demographics and target users based on their interests and behaviours.
The screenshot below shows an example of an ad we created for a client.
Your ads will be seen by people who are already interested in what you have to offer, which means they are more likely to buy from you.
The example below shows an ad showcasing a property training event held by another one of our clients.
b. Email Marketing
Using email marketing is one of the best ways to stay in touch with your clients and let them know about your coaching services.
It’s also a cost-effective way to reach your potential clients.
With email marketing, consistency is key. Keep your subscribers in the loop about your latest offers by sending them emails or newsletters regularly.
Email marketing also gives you a way to track your results through metrics such as open rates, click-through rates and conversions.
Here’s an example of email marketing for one of our clients’ training events.
Here are some tried-and-tested email marketing tips to grow your coaching business:
i. Create Exclusive Offers and Promotions
Send email about your offers such as flash sales, bonuses or events. This will make your subscribers feel exclusive and more likely to take action.
ii. Share Personal Stories to Build Trust and Credibility
Personalise your emails by sharing stories that offer a glimpse into your life and your personal journey.
As your audience starts to get better acquainted with you through your personal stories, use that as leverage to offer potential clients your services.
(Remember: people often buy you, not your product or service.)
iii. Rant About a Topic
As weird as it sounds, ranting in an email to your potential clients makes them more likely to engage with you!
However, you don’t want to sound like you’re whining. The best way to do this is to rant about the issues your target market is unhappy about.
Here’s an example: when you talk about how politicians think that our national debt is not important, it makes your audience think that you’re on their side. Doing this will build trust and ultimately lead to sales.
iv. Address Objections
If you’re making an offer to your email list, you need to address objections that could potentially prevent your prospects from taking the next step.
In general, there are four main objections you need to address:
I don’t have time.
I don’t have money.
I don’t believe you.
I don’t believe I can do it myself/I don’t believe in myself.
When writing your emails, you can address these objections by sharing stories that your audience can relate to. You can also use logic and reasoning to address any specific concerns they might have.
Address these objections head-on by providing clear, concise answers to their questions and concerns.
v. Address Potential Clients’ Thoughts and Feelings
One of the best ways to get higher open and click-through rates is by ‘entering’ your target audience’s conversations.
Identify topics they discuss online, in their social circle and in their daily life. Then write emails that address their concerns, answer their questions and provide solutions.
Here’s an example of how you can address your potential clients’ thoughts and feelings in a email invitation:
vi. Jab, Jab, Jab, then Hook
One mistake many speakers and coaches make is to email their lists only when they want to sell something.
Yes, that also applies to when you are trying to promote a webinar – because you are asking them for their time.
A better strategy is to send them emails that are non-promotional on a regular basis. Share your tips, ideas, stories and reflections.
Then, every once in a while when you want to send a promotion to your email list, you’ll be rewarded with higher open rates, click-through rates . . . and YES, more buyers!
The more times you give before you ask, the better the results of your promotions.
7. Finding the Best Marketing Funnel that Gets You Leads
When it comes to scaling your coaching business, one of the most important things you can do is identify a marketing funnel that works.
A marketing funnel is a series of steps that guide potential clients from being aware of your product or service to making a purchase. By selecting the right funnel, you can ensure that your ad spend doesn’t go to waste.
The best way to find the right funnel for your niche is to experiment and see what leads to the best results for your business. You can also use a combination of different funnels to reach your target audience.
Here are the eight proven funnels that coaches can use to scale their businesses to the next level:
The On-Platform Funnel
The on-platform funnel is one of the simplest and most effective ways to scale your coaching business.
Here’s a simple representation of how this funnel works:
If you’re not interested in complex funnels or have limited time to invest in marketing, this would be the best option for you.
This funnel works by using lead ads on social media platforms like Facebook, LinkedIn and Google. These lead ads allow people to sign up for your offer without ever leaving the platform they’re on.
Here’s an example of what an on-platform ad would look like on Facebook:
For this ad, we are seeking potential customers who might be interested in venturing into fine wine as an alternative investment.
The goal is first to pique their curiosity – then provide more information about how to invest in wine, the return on investment, the risk involved and other relevant information they need to know.
When readers click the “Get Offer” button to connect with the ad, they will be given a form to fill out instead of being directed to a sales page.
The Boomerang Funnel
This funnel is a great way to build your email list and generate sales at the same time.
Here’s how the boomerang Funnel works:
In order to build a successful boomerang funnel, here’s what you need to know:
Start with a Low-Commitment offer
This way, your potential target audience gets to enjoy free download materials such as an e-book, a quiz, or a training video in exchange for their email address.
Send Automated Follow-Up Emails
Once your prospect has accepted your free offer, you can send a series of automated high-value emails designed to build trust.
These emails eventually lead them to offers such as booking an appointment or purchasing a low-ticket offer.
Track Your Results
Keep in mind that your first lead magnet might not be your best. Tracking your results will help you see what’s working and what’s not.
Here’s an example of step 1 – starting with a low-commitment offer.
The ‘opt-in page’ is where you sell the benefits of the lead magnet, which then hooks the potential client by giving them a freebie.
The ‘boomerang effect’ for this funnel happens once they sign up and the automated emails are triggered to be sent out.
The VSL Funnel
The video sales letter (VSL) funnel is a strategy that uses a video to convert leads into customers. It’s especially effective for high-ticket offers, such as coaching programs or consultation services.
Here’s what a VSL funnel looks like:
In this funnel, you have the option to add a ‘squeeze page’ in between your ads and your VSL.
The fact is, if you have a long sales page, most people won’t be willing to read every word on the page.
Having a VSL will appeal to people who don’t like reading. It will help you to illustrate lengthy texts more easily and make it even more compelling for viewers to take action.
To create a successful VSL, you need to create a video that is well produced and persuasive.
Crafting an Effective VSL
Your sales video can be anywhere from three to twenty-five minutes long.
The length of your video will vary depending on your target market and the price point of your offer.
As a rule of thumb, the bigger the ‘ask’, the longer your video should be.
For example, you can opt for a shorter video if you are asking people to make a low-end purchase . . .
However, longer videos may be necessary if you’re asking your audience to make a high-end purchase.
Here are some common elements to consider when to make a compelling VSL:
- Ask a Question: Point out the pain point you can resolve for your potential leads. For example: ‘Do you find it difficult to consistently attract leads for your coaching business?’
- Empathise: Show you understand what they are going through. Illustrate this through your own personal story or your clients’ stories.
- Offer Encouragement: Demonstrate how you will reveal the ‘solution’ to their problem in the video.
- Establish Credibility: Incorporate your expertise into your story, or demonstrate how you have helped others in similar situations to resolve their problems.
- Explain Why Should They Choose You: Explain why your approach to their problem is unique and how it can help them, but don’t reveal the entire strategy.
- Address Concerns: Deal with the doubts and objections they may have about your solution. Are you addressing potential concerns about money, time and trust?
- Clear Call to Action: What action should be taken next? Clearly explain the next step you want your viewers to take to get their problem resolved. For example, tell them to sign up for a free strategy session.
A VSL funnel, when done right, can be a great way to qualify your prospects and set sales appointments on autopilot.
But don’t expect to get it right the first time! Keep testing and refining your VSL until you get a great ROAS (return on advertising spend) on your marketing.
The Quiz Funnel
Quiz funnels are a popular lead-generation strategy to qualify prospects while also giving them value.
Here’s what a quiz funnel might look like:
Design your quiz in a fun way and you’ll be able to make people curious enough to start the quiz . . . with the payoff being the result once they complete it.
Here’s one example of a quiz we created for a client in the insurance industry that identifies the level of insurance protection they currently have.
Once they complete the series of questions, a score is given along with an explanation. At the end, we encourage the quiz takers to take the next action step with us.
Advertorial Funnels
If you are looking for a way to generate high-quality leads, an advertorial funnel would be the best strategy to try out. This funnel is disguised as an informative blog post or article.
Once they read the blog post, the logical next step is to consider your offer as the solution.
This is what an advertorial funnel might look like:
So, how do you create a good advertorial funnel?
Consider these five useful tips:
1. Create an interesting topic that hooks the reader’s attention.
Select a topic aligned with your audience’s interests, such as health, finances or personal growth.
Then, once you have chosen a topic, discover a compelling ‘hook’ – be it a surprising fact, a thought-provoking question or a personal anecdote – to captivate readers.
Here is an example of a hook related to reader finding out what type of ‘sales monkey’ they are:
2. Provide value first.
Don’t just try to sell your services right away.
Instead, prioritise providing value to your readers. Create an advertorial that offers engaging and informative content, such as advice, tips or resources, to address their problems.
Keep in mind that your information must be genuine and helpful – it has to demonstrate how you can solve the problem and help them achieve their goals. This will increase the likelihood of a purchase.
3. Keep them reading.
You need to remember that your mission is to get readers to keep reading until the end of the article. Here are some guidelines to get your readers continuously engaged:
- Make sure your content is well-researched and informative.
- Make your text easily readable by breaking it into smaller points and providing visuals.
- Use a conversational tone to make your writing more engaging and exciting to read. Pro Tip: Adding humour makes your writing much more enjoyable!
4. Position your offer as the next logical step.
Once you’ve educated your audience, their curiosity will kick in.
This is your chance to present your offer as the next logical step after providing valuable information through your ‘blog’.
Your offer should be designed to help prospects solve their problem, be it through a video sales letter (VSL), a live training, physical products, a strategy call or a low-cost offer.
For example, upon sharing information about the various ‘sales monkey’ types through the blog, we added a call to action on what readers could do next to utilise that information wisely.
5. Provide evidence of your credibility.
Establishing credibility in an advertorial is crucial to gain your readers’ trust.
Showcasing your expertise, experience and success as a coach boosts your credibility and makes your advertorial more effective.
Here are few examples of ways to provide credibility in your advertorials:
- Gather screenshots of testimonials from past and present students.
- Incorporate images of you receiving business awards.
- Include photographs of you alongside renowned business influences.
- Provide more information about your achievements and business milestones.
The Webinar Funnel
Webinars have always been valuable marketing strategy for our clients at Radical Marketing, but they have now become more commonplace since the COVID-19 pandemic. As webinar experts, we’ve seen how they have transformed many businesses.
This is overview of how a highly profitable webinar might look:
This creates a sales tool that allows you to engage, educate and convert your participants into your paying customers.
Use a webinar funnel to showcase the value of your services by addressing the participants’ pain points. This will build their sense of trust to work with you further.
With real-time interactions and Q&A sessions, webinars help you create a much more personalised experience and foster a deeper connection with your participants.
Take our client’s webinar as an example:
This webinar presents a complimentary workshop tailored for Malaysian individuals seeking guidance on long-term investment strategies.
By utilising webinars, our client effectively extends their reach to an international audience.
Here are some of the benefits that should make you consider using webinar marketing to upscale your coaching business:
- Increased visibility
- Ability to demonstrate expertise and credibility
- It’s a leveraged, one-to-many selling platform
The Challenge Funnel
Challenge funnels create a gamifying series of events to attract potential customers who are interested in learning more about your products or services.
This approach entices participants to participate in order to achieve a certain outcome.
These challenges can span from a short 3-day period or a longer duration of up to 90 days.
You have the option to either conduct your challenge funnel recorded or conduct it online – and have it either be a free or paid session.
No matter the timeline, the goal of the challenge stays consistent: participants will embark on a journey with measurable results.
This is why the challenge funnel is highly effective: they offer small wins that build confidence in the facilitator, which then gives them the confidence to make further investments with you.
Here’s what you can include in your challenge funnel sign-up page:
1. Strong headline with a big promise.
2. Credibility builders, such as testimonials and media appearances.
3. An explanation of who the challenge is for – speak specifically to your audience.
You can also consider adding a bonus session as a value-added feature to your funnel strategy.
Bonus sessions could be held during pre-challenge sessions and post-event. These bonus sessions allow you to have more casual interactions with your participants.
For some coaches, bonus sessions are created in a form of an upsell – an extensive service provided especially to the participants after joining the session.
The Book Funnel
While other funnel strategies focus on generating sales, a book funnel takes a different approach.
Rather than selling books directly, a book funnel acts as a lead magnet for your coaching services.
As readers discover your book, it creates a powerful impact, driving them to seek further engagement with your coaching services.
You can refer to this framework to create a smarter and profitable book funnel:
This can be a highly effective approach to build trust and credibility with your potential clients as well as pre-sell your services.
To create a profitable book funnel, consider offering a ‘free book’ to your target audience or selling it at a lower price point.
Here’s an example of using an e-book as your lead magnet to attract your target audience to your main event:
Here’s a quick tip to enhance your book funnel: Consider using a video sales letter (VSL) for a more convincing and engaging demonstration of the benefits readers may receive from your book.
This allows you to build your branding and position yourself as an authority in your field by showcasing your expertise.
8. Keep Up with Current Market Trends + How to Use AI
As a coach, it is essential to stay up-to-date in order to stay ahead of the competition.
Staying informed with the latest market trends helps you tailor your marketing efforts to increase your chances of attracting and engaging with potential clients.
One of those big trends right now is the use of AI as a marketing tool.
With the growth of AI technology, you can leverage AI as a valuable tool in your marketing strategy to stay ahead in the coaching industry.
AI tools such as Market Muse and ChatGPT are tools that enable you to speed up and deliver your marketing content faster and with more precision.
Here are some ways you can leverage AI to enhance your marketing efforts:
1. Content Creation and Curation
Planning and creating content for your social media platforms can be time-consuming.
That’s where AI tools like ChatGPT and Jasper.ai can be incredibly helpful.
Your brainstorming will become more efficient, as they help you generate content such as blog topics.
On top of that, these tools can even help you to write ads, video scripts and even create images for ads – without years of training!
Writing ads is made easy when you can train AI to write an ad copy that sounds just like you.
2. Ad Targeting and Optimisation
Advertising platforms equipped with AI technology help you to reach the right target audience for your coaching services. These are the ways AI can assist you with ad targeting and optimisation:
Audience Segmentation
AI can generate large amounts of data on your potential leads, such as demographic information, behavioural patterns and past interactions.
With this information, you can segment your audience according to patterns and characteristics of individuals who are interested in your services.
Ad Content Optimisation
Through AI technology, you can optimise your marketing campaign from lead generation and sales conversion to customer retention. It can also assist you in analysing the performance of your ad campaigns and metrics.
AI-powered features already exist and can improve your ad campaigns.
These include features that can automatically choose the best places to show your ads online to reach wider audiences without doing extra work.
They can also allow you to choose your target audience based on what they like and do online.
Here are some AI-powered tools to help you with ad content optimisation:
AI-powered features already exist and can improve your ad campaigns.
These include features that can automatically choose the best places to show your ads online to reach wider audiences without doing extra work.
They can also allow you to choose your target audience based on what they like and do online.
Here are some AI-powered tools to help you with ad content optimisation:
1. Google Ads
In Google Ads, there are some smart features that use AI to make your ads perform better called Smart Bidding, Responsive Search Ads and Dynamic Search Ads.
These features work by learning from data, and they automatically adjust your ad strategies to get the best results.
2. Facebook Ads Manager
With Facebook Ads Manager, you can create ads that fit your target audience’s interests, making your ads more interesting to viewers.
Using AI tools such as Midjourney and Lumen5 can aid in crafting your images and videos to make your content much more compelling to audiences.
By using these features, you can ensure that your ads are seen by the right audience, at the right time and in the right format.
For example, if your target audience are middle-class-income individuals who are interested in investments, the AI might show your ads on financial websites and forums frequented by individuals seeking investment opportunities.
Final Thoughts on Marketing For Coaches
There are many factors that can contribute to the success of a coaching business. By finding your niche, creating a unique value proposition and building a remarkable brand, you can position yourself as an expert in your field and attract the right clients.
Once you have a solid foundation, you can focus on creating scalable coaching offers and implement the best marketing strategies to promote your business effectively.
Finally, by staying up-to-date on market trends and using AI, you can continue to grow your business and reach even more clients.
Here are some key takeaways from this blog:
Find Your Niche
Focus on a specific niche. When you focus on a specific group of people, you can better tailor your message to make a bigger impact. You’ll also stand out from the competition, who are probably trying to appeal to everyone.
Find Your Unique Value
As a coach, you need to know what makes you unique to your audience and how your expertise can help tackle challenges in your niche. Your goal is to provide guidance and solutions that meet their individual needs.
Create a Remarkable Brand Identity
In a competitive coaching environment, creating compelling stories is the key to making your brand stand out. When you share stories that connect with your audience on an emotional level, that will help your content stay at the front of people’s minds.
Create a Scalable Coaching Offer
Create offers that can take your business to a higher level. Expand your coaching offerings beyond one-on-one coaching sessions to reach more potential clients. This way, you’ll build a coaching business that is sustainable while also giving clients the guidance and support they need.
Provide Valuable Content
Creating valuable content helps establish you as an expert while attracting and engaging with your target audience, bringing in the leads you need. By sharing helpful information on various digital platforms consistently, you will eventually become a go-to expert in your field.
Develop Effective Advertising Strategies
Advertising is the fastest way to scale your business by targeting the right audience and driving traffic to your sales funnels.
Find the Best Funnel to Approach Your Niche
Selecting the right funnel is essential for converting leads into paying clients and scaling your business. Using the proven funnels listed in this blog post for coaches can help you grow your coaching business fast.
Incorporate AI into Your Marketing
By using AI, you can develop more ideas and content faster than ever before and also create ads a whole lot faster and more effectively. AI is a tool that every coach should utilise to help grow their coaching business.
