How to Be An Industry Expert and Get on News Media

Date: June 13, 2013
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Why is it so important to become an expert in your industry? This is the topic we are going to talk about in this post. Actually, becoming an expert in your field is important because almost all kinds of organizations nowadays use the services of experts in order to grow their business. To get the word out about your business, it is important that you be an expert. Become an expert and you get a better shot at media attention on local, national and international level. This will help you establish and grow your business with free media attention.

To become an expert, you can use various means. You should use press releases, post comments on other blogs having a name in your niche. Aside from this, you can submit quality content to magazines, newspapers, blogs, and article directories. Use both offline and online advertisement methods. These are common and easy ways of becoming an expert in your industry.

You should contact media and answer their questions as to your niche to demonstrate your expert power. Create an appealing press release containing information needed to get their attention. As a matter of fact, your aim should be to let more and more people know about your business by gaining free publicity.

To be an expert, you should sign up to any database that can help you target your audience effectively. Always return phone calls whether or not you can supply them the information they need. Be quick in answering emails, calls and faxes if you want the press to use you over and over. Always set some time for interviews as this can also help you develop your business and become an expert.

Sign up with local organisations and introduce yourself as an expert in your niche. Try to be a good member and make contributions to the organisations. To do this, you can be on the board, become a volunteer, and submit content to their sites and publications. In addition, you should try to attend every social event and deliver speeches related to your niche.

Get in touch with a local radio station and let them know about your expertise. At times, you may need to spend some money to promote your business through radio. Offering prizes to the radio station for giving away at fundraisers is another great way to promote your business. Radio stations often interview industry experts. So, you should contact them with an appealing story about how you became an expert in your industry. Use your expert power to build relationship with the media.

In short, if you want to become an expert and use your expert power to get news media attention, the above tips may help you out.

Terence has been passionately practicing and teaching marketing for 20 years. Since 2014 when Radical Marketing was set up, Terence has been helping business owners, speakers and experts from all over the world to fill up their seminar and webinar rooms with attendees.

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