Webinars are a fantastic way to build your brand and sell products or services, but you need an audience first. We’ve put together 10 great webinar marketing tips.
Did you know as many as 32% of B2B marketers believe webinars are crucial to their success? That’s a compelling statistic.
This begs the question; how can you leverage webinar marketing? Luckily for you, we’re here to answer that for you.
Let’s dive in!
1. Pick an Intriguing Topic
If your topic’s rubbish, no one’s going to come to your webinar. Period. Your webinar should have a focus specific enough to provide actionable and valuable advice.
What gets your target market excited? When people are pumped to learn, they’re far more likely to attend and listen to what you have to say.
Try doing some keyword research to find out what your audience needs help with. Not only will this validate your topic, but it’ll also help rank your landing page on popular search engines.
Top Tip: Go through your blog and see which posts attract the most attention. If your audience asked a lot of questions on a particular topic, there’s a good chance people want more information on the subject.
2. Run a Contest
You could run a contest in the week before your webinar. Get registrants to tweet something with a relevant hashtag.
Make it obvious on your landing page you’re running a competition, and explain how registrants can enter.
Top Tip: Explain the winner will be announced during the webinar- this is an excellent way of encouraging people to attend.
3. Perfect Timing
NEVER host a webinar at the weekend. This is a surefire way of achieving a low attendance rate.
Instead, studies show Wednesday and Thursdays are preferable. This isn’t surprising. Most people try to catch up on a Monday and finish things off on a Friday, making them too busy to attend a webinar.
What about timing?
The timing of your presentation will largely depend on your target market. You should consider the following variables:
- What time zone are they in?
- Do they work a conventional office job?
- When’s your audience most likely to be around?
You’ll need to split test days and times and monitor the attendance rate. This is the only way to see what works best for your target demographic.
4. Utilize Your Website
More specifically, we’re referring to using your homepage to promote your upcoming webinar. This is an excellent source of traffic and allows people to get to grips with your brand- win-win!
5. Craft a High-Converting Landing Page
The landing page should outline what attendees should expect from the webinar. Here are a few things to clarify:
Highlight the presenters, use a headshot and a bio explaining why they’re an authority on the subject.
Top Tip: If you’re collaborating with someone, make sure they leverage their following. This is a straight forward and inexpensive of boosting your attendance rate.
Explain the general topic and list specific ideas you’ll discuss. Use bullet points to make the text scannable.
Why should people bother attending your webinar? Will your audience achieve something with the info you’ll give them? If so, highlight that on the landing page.
Make the date and time very clear. You could even insert a countdown clock to build suspense.
How can attendees access the webinar? Usually, you’ll email them a link that allows them to join roughly half an hour before.
6. Thank Registrants
Sending an automatic thank-you email once someone’s registered for your webinar is an excellent way of building rapport with your audience. People appreciate the acknowledgment.
Use this as an opportunity to confirm their registration and reiterate the details of the webinar.
Top Tip: Add a call to action at the bottom of the email. Instruct them to add the time and date of the webinar to their calendar.
7. Customize Your Email Signature
Have you considered adding the link to your webinar landing page in your email signature?
If you’re sending tons of emails every day, this is an effective way of driving targetted traffic to your landing page-without doing any work at all!
8. Send Reminder Emails That Add Value
Always send a reminder precisely a week before your webinar:
- Remind them of the date and time,
- Re-establish the value you provided when they initially registered for the webinar.
By value, we mean providing them with things like:
- Informative blog posts,
- A free ebook.
- A previous webinar training.
Just make sure that whatever you give them, it’s related to the topic of your upcoming webinar.
9. Send Final Reminders
It’s not uncommon for registrants to forget they even signed up for your webinar.
This makes last-minute reminders essential for boosting attendance rates. Send one the day prior to your webinar and another an hour before kick off.
10. Utilize Social Media
If you have a social media following, then you definitely need to utilize this platform.
On LinkedIn there are plenty of places you could post about your upcoming webinar:
- Your profile
- On your company page
- Groups relevant to the theme of your webinar
However, if you don’t have an audience yet, you can run paid marketing campaigns on both Facebook and Twitter. This is incredibly effective for promoting webinar attendance.
Were These Webinar Marketing Tips Handy?
If you found these webinar marketing tips useful, then you’ll love the other articles on our blog.
Over there we discuss everything from Facebook advertising tips to branding advice. Enjoy!
Got any questions about digital marketing for your webinar?
Find out more about our webinar marketing services or feel free to get in touch, and we’ll get back to you as soon as we can. Speak soon!