Facebook Ad Copywriting: The 4 Steps for Powerful Copy

Facebook Ads Copywriting - 4 Steps To Powerful Copy


I’ve written hundreds of Facebook ads over the past few years that have resulted in millions of dollars of sales.

In this video I outline the 4 steps that I use to write powerful Facebook Ads copy.

If you follow this formula I guarantee that you will outperform most other Facebook ads out there.

Good luck and tell me how it goes.

Please like, share or comment if you got some value out of this video. Thanks!


Video Transcription:

Hey guys, this is Terence Tam here. Today, I like to reveal to you the four steps to crafting powerful Facebook ads. So how do you copyright for Facebook ads? That is the question that I hear a lot of people talk about. Today I like to reveal to you the four steps you need to take in order to craft powerful Facebook ads.

First of all, I want to give credit where credit is due. I learned a lot of my copywriting skills from other experts and these experts actually write copywriting material for guys like Frank Kerns, the Ryan Dias, Digital Marketers, those kinds of guys off the world. So I like to credit the guys that dominate web media for actually teaching me a lot of the stuff that I learned to write Facebook ads. With that said, let’s get into the four steps to actually craft powerful Facebook ads.

The first step to copywriting is that, in the first stage of your ad, you want to make sure you are engaging your audience. So how do you engage your audience? The way you engage your audience is through a powerful headline, right? You need to find out how to craft a powerful headline, put it together so that you actually get the attention of your readers. Because if you don’t get attention, the rest of the ad doesn’t matter. So make sure in the first instance where you start your ad, make sure you get their attention with the first paragraph, which is about engaging them. If you don’t do that, you are not going get the rest of your ad read at all. Okay? So that’s the first step.

Now the second step then is to empathise with them. This is where you’re kind of like walking them through a scenario of what they’re possibly their daily lives looks, looks like. What kind of pains they’re currently enduring, what keeps them awake at night. Talk about it a little bit in this section, right? I’m not saying that you should use the too many the “you” word, try to eliminate that as much as possible, but try and write it from a first person perspective. Like, you know, “I went through this pain and I couldn’t sleep at night because I was thinking of this problems or this challenges”. You use yourself and to project the same pains and challenges that your target market might be going through. That is the best way to do it because Facebook, as you know, they do not like it when you use “you” and point out people’s pains and challenges, that is not a good thing to do on Facebook because you can get your ad banned quite easily.

Now the third thing to do, then once you have walked with them through the valley, I would say, I call it is “to present your solution”. How can your product, how can your solution help them to resolve their current predicament and help them to achieve the after state that they are looking for? Okay. So this is where you talk a little bit about your features and how your features of your product translate to the benefit that your target market is looking for and how it can solve their pain points. Okay. This is a very important section, of course, because if you do not tell them how it works, then you know, you lost them. So this is where you kind of appeal more to the logical side of the brain. Whereas previously when you’re walking with them through the valley kind of thing, it’s more like an emotional type of appeal. So first use the emotion, then come in with the logic.

And finally to finish off your ad, make sure you have a strong call to action. And this is where you basically outline why they should take action immediately to purchase your product or to sign up for your seminar or webinar.

Okay. So those are the four steps to craft, a very powerful ad for Facebook. All right. So I hope that was useful to you and please do try it when you’re writing your next ad. I’m sure you’re gonna get much better results than possibly what you’re getting now. So if you have any thoughts or comments, please feel free to comment below. And if you like to have a chat, please feel free to reach out. Thank you.

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