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Are you a coach or course creator who wants to reach more people and make an impact in your business?
If so, you’re reading the right article!
Imagine you have developed an exceptional high-ticket course to sell through a Webinar.
The problem?
High ad costs, poor quality participants, and the worse part…?
People aren’t showing up for your Webinar.
But don’t worry!
In this comprehensive guide, we’ll walk you through a framework for creating an effective webinar funnel…
… One that helps you to get sign ups and buyers.
The best part is, none of this is theory.
It’s based on our 10 years of experience in building event funnels (Seminars, Webinars, Workshops, Challenges) – and not on some fluffy armchair theory.
By the end of this article, you’ll know what it takes to design and build a high converting Webinar funnel that gets high-ticket clients consistently for your business.
Yes, a funnel that not only fills your Webinar room, but also gets you quality leads and converts them into high-paying clients.
So let’s start with a bird’s eye view of a Webinar Funnel.
What is a Webinar Funnel?
A webinar funnel is a sequence of marketing activities to get people interested in your webinar and then guide them towards taking action afterward. It starts with getting the word out to sign people up, and follows up to encourage them to show up and ultimately, take up your offer.
Now if you’re not sure what a ‘funnel’ is, it’s a fancy name for a marketing and sales process using web pages, emails, SMS and even direct communication.
The goal is to get your prospects from being cold to warming up and taking small action steps…
… which ultimately leads to them becoming a buyer.
Should you Build a Webinar Funnel for Your Business?
The History of Webinars
Webinars have been on the rise since the pandemic struck in 2020.
(Well, everyone was forced to go from in-person seminars to Webinars… not like we had much of a choice right?)
The Webinar craze in 2020 was an eye opening for coaches and entrepreneurs to new possibilities.
Now they realize they can reach even more people without leaving their homes.
Best part is, they discovered they could reach people far and beyond…
… and even start selling to an audience – free from geographical borders.
Another great thing about the pandemic from a course creator/coaches’ perspective?
People started getting used to buying stuff online.
It brought on brand new audiences who were previously afraid or skeptical about whipping out their credit cards online.
This has become a boon for the online course creator and coach.
To wit, Tony Robbins and Dean Graziosi have been doing 9 figure events in the last few years.
And yes, they used Webinars.
\But it’s not all rainbows and roses.
After a while, a lot of people discovered the power of Webinars and started rushing in.
Every coach and his or her dog started doing Webinars to pitch their high ticket offers.
So while anyone could make money in 2020 running Webinars.
It’s becoming tougher in 2023 and will continue being so as time progresses.
This calls for more effective Webinar funnels and better marketing.
That’s why we wrote this blog post, so that you can create a highly effective Webinar funnel.
Advantages of having a Webinar Funnel
Webinar funnels can be a valuable asset in your marketing arsenal.
Here’s what they’ll do for you:
1. Lead Generation:
Webinars can be the main marketing channel upon which you build your business.In fact an InsideSales.com study reveals that 73% of B2B marketers and sales leaders believe webinars are the best way to generate high-quality leads. This is because you have the opportunity to use the Webinar to educate and qualify prospects before speaking to them.
2. Cost-effective compared to in-person events:
Webinars offer a lower cost alternative to in-person seminars and events. They have the potential to eliminate travel costs, venue and staff expenses for you and your participants. Moreover you can get participants from around the country and the world in a single session.
3. List building for future revenue:
Even the best Webinar presenters will not close 100% of the room. But here’s the upside – you are building a list that you can monetize in the long term. One of our clients has built a list of over 100K prospects in the 2 years we’ve worked together. He now leverages that list and helps other coaches build their business with it, while making additional monthly profits from his list by doing so.
4. Establishes you as an expert:
Presenting on Webinars helps you to establish yourself as an authority for your audience. By delivering valuable content, insights and past results in your webinars, you can effectively position yourself as an industry expert and become the ‘go-to’ person in your field.
Common Mistakes when Using Webinars Funnels
We’ve seen many people face difficulties even when they have set up a proper webinar funnel.
The first reason why webinar funnels can’t be profitable is because most people treat it as a one-off event. They run a webinar 2 or 3 times, do not get the result they want and then say:
“Webinars don’t work for me”
But did you know Russell Brunson of Clickfunnels, who is regarded as one of the best Webinar presenters in the world, actually presented weekly live Webinars for over a year to optimise and refine his Webinar?
That’s the type of persistence that’s needed to make it work.
The second common mistake?
Many marketers stop marketing once the Webinar is over.
At best, they send out a few replay emails.
The truth is that the Webinar should be seen as a conversation starter…
… after the event, you should continue the conversation and deepen the trust with your audience.
Ultimately this will give you more sales over time.
A third problem is that many marketers think their job is done once someone signs up for a Webinar.
Wrong!
You need to get them to show up.
A lot of people simply forget to show up, or they don’t think there is enough value compared to watching Netflix.
That’s where the savvy marketer needs to use an array of marketing channels to remind, nurture and build anticipation for the event.
We’ll discuss ways to overcome these problems in the rest of this article.
The Macro View of a high-performing Webinar Funnel
Your funnel is all about creating a process that draws people in.
Each step is designed with a conversion event in mind to draw them closer to becoming a paying customer.
Here’s a high level view of what a highly profitable funnel looks like – it’s the master plan that ensures your Webinar is a hit.
Here are the main components of the framework:
- Part 1: Pre-Event Phase
- Part 2: Nurturing Phase
- Part 3: Post Webinar Phase
Part 1: Pre-Event Phase of a Webinar Funnel
Art of creating awareness
The first step is all about spreading the word and getting people to sign up.
How do you achieve this?
By leveraging ads and, of course, don’t forget your email list and social media followers.
When it comes to advertising your webinar, consider using these platforms:
- Meta
- Youtube
- TikTok
- Taboola
We’ve advertised on these platforms, and they’ve all worked for generating webinar sign-ups with varying degrees of success.
Your primary objective?
Capturing the attention of your target audience and persuading them to register for your event.
So, which is the best platform to advertise on?
The answer is simple.
Advertise on the platform where your ideal prospects are most active.
If you’re not sure, test out the various platforms to find which one works best for you.
Create a standout ad that grabs attention in the newsfeed, especially major social media platforms like Google, Meta and Tiktok.
These platforms boast large audiences, where prospects likely spend most of their time.
Here’s a sample ad we did for a client:
According to Forbes, there’s an average of 4.9 billion active social media users worldwide…
…and these numbers continue to grow.
So, with their vast user base, social media is the perfect platform to start with to promote your webinar event.
The key then is to target the right interests, and create a message that resonates with your audience.
So let’s explore each of the ad platforms in more detail:
Google Search Ads
You can reach people who are actively seeking what you offer with Google Ads.
One way to do this is through keyword targeting.
Use keywords that speak to your audience’s desires and pain points.
For example, if you are teaching sales, you may want to target search terms like:
“How to reduce sales cycles”
“Techniques to overcome sales objections”
“Increase sales conversions”
“Effective CRM for sales tracking”
This way, you’ll be able to get noticed by people who are actively seeking a solution.
Linked Ads
Think of LinkedIn as an advertising channel to target specific job titles.
When creating LinkedIn ads, you can connect with highly targeted professional audiences.
Target professionals based on their industry, roles and even company size.
This is particularly effective when your Webinar’s topic caters to a business or a professional audience.
Keep in mind though, Linkedin ads are extremely expensive, so proceed with caution.
YouTube
YouTube is the largest video-sharing platform (even before the existence of Tiktok).
Create engaging video ads that provide sneak peek into the Webinar, ideally lasting between 1 to 2 minutes.
By using YouTube’s highly developed ad platform (Google Ads), you are likely to be able to target people who are interested in your Webinar.
Meta
Meta is a social media powerhouse with nearly 3 billion active users covering Facebook, Instagram, Messenger and WhatsApp.
One of Meta’s standout features is in its precise ad targeting.
You can fine-tune your ads by getting specific with demographics and interests to reach your ideal audience.
What’s really interesting is that these ads can show up in different spots in Meta – from users’ news feed to the side column when viewed in desktop format.
Two things to keep in mind when running ads on the Meta platform:
- Your marketing message is the key
The most important thing is that you have a clear concise message written for a specific
audience. If you have a ‘message to market’ match, that’s the best way to get a lot of people at a low cost to your event.
- Pay attention to your creatives
When your ad is on Facebook, you are competing not only with hundreds of other advertisers. But you’re also competing with the user’s friends and family. This means it’s really difficult to get their attention. The solution- create scroll-stopping images or videos.
Be creative and come up with images and videos that get your prospect’s attention.
Here’s one of the unique ads we’ve created for our clients’ summit event, incorporating the theme of ‘Omniscience’ into the ads.
Tiktok
TikTok is like the Picasso of social media… It’s all about your ability to get the attention of prospects with your videos.
Find out what the current trending videos are on TikTok, and emulate that style of video.
This will improve your chances of being noticed and having prospects stop long enough to watch your ad.
The goal is to be trendy while communicating your marketing message at the same time.
Finally, TikTok is known for short videos, so it’s best to keep your ad concise, ideally between 15-60 seconds.
The Formula To Craft High Performing Webinar Funnel Ads
The key to crafting high-performing Webinar ads lies in your messaging.
What message are you using to get attention and then persuade viewers to take action?
Here’s our formula to craft a winning ad:
Have an attention-grabbing opener
Your opening lines are the make-or-break moment. It’s what your potential audience will see first.
This is where you catch their attention.
Your opener should intrigue, inspire curiosity, or even stir an emotion that makes them want to read more.
Craft a clear and concise message
With the pool of information there is online, clarity is your greatest asset.
Use straightforward language, and avoid unnecessary jargon.
Think of it as explaining the concept to a friend – relatable and easily understood.
In a short period of time, your audience should understand what the Webinar offers, what problem it solves and what they’ll gain from attending it.
Focus on the benefits
While it’s tempting to showcase your Webinar features, what truly matters is the benefits your audience will gain from joining the Webinar.
Think of it this way…
Features describe what your Webinar offers, but benefits explain how it will improve their lives.
Make it specific but engaging for your audience.
Just like how we wrote this client’s ad:
In this part of the ad copy, our client explains how attendees can enjoy benefits that will be revealed during his 4-Day Entrepreneurship webinar.
Call to action
Your call to action is your finishing move that completes your ad.
Crafting an effective call to action requires a balance between clarity and persuasion.
Clearly instruct your potential audience on desired action using strong verbs like “Register Now” or “Grab this Opportunity.”
And explain why they need to do it NOW.
- Is it because there are limited spots?
- Is this a time-sensitive opportunity?
- What are the consequences of missing out on this information?
Once they click the ad, that brings them to the next step in the funnel.
The Cornerstone Of Your Webinar funnel
When it comes to creating a successful webinar, you need a landing page that stands out and communicates clearly.
A landing page is where people will go, once they click on the ad.
So, how can you create a landing page that truly stands out?
After crafting landing pages for years, we discovered these are the essential steps for a high-performing landing page.
We’ll show a breakdown of each part using this example:
1. A Pre-Headline
Specify your target audience in the pre-headline.
Your Pre-Headline should call out to your well-defined target audience.
In this example, instead of calling out a broad audience of investors, we narrow it down to those people who are already investors.
The more specific your call out, the more you’re able to qualify people who attend your webinar.
2. Main Headline
The main headline in this example reveals a big benefit for prospects – while eliminating their pain
The big benefit here is the promise of consistent trading profits using a bot to do your trading.
3. A Secondary Headline
In the example above, the secondary headline gives social proof and a more specific promise of up to 10% in monthly returns with this strategy.
Bear in mind we didn’t say that they can do it – but we say that our students are achieving these results.
This serves two purposes.
- Compliance with ad policies – we cannot promise them specific returns.
- Social proof – we are indirectly saying that many other people like them are achieving these returns.
4. The Big Takeaways
Most webinars are designed to help participants tackle 3 major challenges.
Present your key takeaways as ‘secrets’ revealed during the webinar. Just like we did in this example.
But in this case, the key takeaways are presented in the form of a Video Sales Letter (VSL) on the landing page.
5. The Benefits
These bullet points are presented in a bite-sized format so that they are easily digested.
5-8 bullet points for your event should be highlighted in this section.
6. Speaker Credentials
Most people who come to your landing page might not have heard about you before.
So, by showcasing yourself as a speaker would help establish your credibility and authority in the subject matter.
Prospects are more likely to register for a webinar when they feel you have achieved successes that they aspire to achieve.
Whether it’s through a video, or reading a bio… understanding the speaker’s background can also create a sense of familiarity and trust.
This will make your prospects more comfortable with the idea of participating in the webinar.
On this page, the client showcases himself as a speaker in a Video Sales Letter (VSL), sharing his experience and expertise in the trading industry.
7. Credibility Signals
The #1 reason why people don’t sign up for your Webinar is that they don’t trust you enough.
Here’s a few credibility signals we’ve included on our clients’ landing page:
a. Testimonials
People are more likely to register for a webinar if they believe previous attendees had a positive experience.
Adding a testimonial section on your landing page will go a long way to provide this social proof.
Ideally, you also want to show screenshots of actual results. Video testimonials are generally more effective than written ones.
b. Endorsements
Another powerful way of establishing authority is to be endorsed by reputable individuals or organisations, especially if your prospects happen to be fans of the featured speaker.
One of our clients had Les Brown and Joel Bauer endorsing him.
Endorsements from influencers and celebrities makes it hard for others to compete with you.
8. Urgency
The element of urgency on your landing page is meant for prospects to take immediate action.
One such strategy is to use a countdown timer:
Displaying a countdown timer will compel your prospects to act quickly before the deal expires.
On this landing page, we’ve added a countdown timer indicating the duration until the event starts.
9. Call to Action
The call to action on your Webinar landing page is to sign up for your Webinar.
In this instance, we created several fields for prospects to fill in to sign up for the Webinar.
Having more fields means that our cost per registration is higher.
However it also means we get a better quality lead.
Because one of the main challenges with running webinars is the show up rate.
The people who take the time to fill up the form tend to be higher quality prospects, and more likely to show up.
Once participants have entered their details, they are directed to a thank you page.
At this stage, your prospects are on an ‘emotional high’…
Chances are, they are likely to say ‘yes’ to an offer you present on your Thank-You page.
So, this is the best time to build further trust and credibility – or even secure a sale!
Now that we covered the important elements, let’s look into:
Adding an extra sprinkle of excitement to hit the register button with bonuses!
Bonuses serve to sweeten the deal for potential attendees.
They’re the rewards that attendees get right after registering – making your webinar an even more appealing experience.
It is simple yet powerful.
These bonuses can be delivered swiftly, either digitally or automatically, right after registration.
But here’s the catch…
While bonuses attract registrations, some individuals might sign up solely for these perks without really being interested in the webinar.
So, when crafting your bonuses, make sure they offer real value that’s aligned with the problems that your potential clients might find themselves in.
The goal is to spark that “aha” moment…
…and makes them think, “Wow, I can’t miss this webinar. It’s exactly what I need to level up.”
Offer bonuses that provide practical solutions, or valuable resources that’s related to the webinar.
Think of these bonuses as a teaser, allowing them a glimpse of the value your webinar will provide.
This client, for example, was offering two free downloadable bonuses to encourage visitors to sign up.
There are also other ways to entice your potential audiences with bonuses.
Here’s are some of the bonuses we suggest:
- Exclusive Reports or White Papers
This is a fantastic way to showcase your expertise while addressing your audience’s pain points.
These can be nicely designed PDFs that provide value to your prospects.
By giving them a taste of the knowledge that you’ll share during the webinar, you’re setting the stage for the value they can expect.
- Resource Kits
Think of resource kits as handy toolboxes packed with valuable items that your audience can use right away.
These items may include valuable resources like templates, checklists or tools that are relevant to your webinar.
By curating these practical resources, you show your dedication to helping potential audiences implement what they learn.
- Mini Courses
A mini course is a brief yet impactful learning experience that offers actionable insights to your potential audience.
This bonus acts as a teaser, enticing potential attendees to join the webinar by providing a taste of the learning they can expect.
By offering specific and valuable takeaways, you’re not only showcase your expertise but also leave them hungry for more knowledge.
- Exclusive Access to Community Group
Offer your potential attendees an entry into an exclusive online community group.
In this group, they can connect with fellow participants, engage in pre-webinar discussions, and network with like-minded individuals.
This not only provides them with a valuable resource but also builds anticipation and a sense of belonging before the actual webinar begins.
Now after all the ads and landing page setup are done… it’s time to:
10. Leverage your email list.
Your existing connections can be the best prospects to sign up for your webinars.
If you haven’t built a list yet, consider starting now.
And if you have a list, start nurturing them, at a minimum, with weekly updates and useful content.
Keep in mind that these people have already demonstrated an interest in what you provide.
They might have bought from you, visited your website or even signed up for your updates.
So reaching out to them is easier and more effective than trying to engage a completely new audience.
When crafting your email invitations, remember that personalisation is the key.
But it goes beyond just using their names.
If you have been nurturing and segmenting your list, you’d be able to find out what information they are more likely to respond to.
Help your potential attendees visualize spending time at your webinar, by sending them well-crafted emails.
Additionally you can supplement this outreach with text and even Whatsapp messages.
Where possible, incorporate case studies and success stories in your email invites.
This will demonstrate how your webinar is practical and can solve their current challenges.
Now let’s head on to the next phase;
Part 2: Nurturing Phase of a Webinar Funnel
Once potential attendees have signed up for the webinar, it’s time to nurture them and turn your efforts to making them show up for your webinar.
You can achieve this by simply being approachable and likable…
…while at the same time, building trust and credibility so they feel confident in your authenticity and reliability.
We do this through what’s known as an ‘indoctrination’ email campaign.
Example Indoctrination Email Campaign Structure
Here’s how the sequence of an effective indoctrination campaign look like:
A warm welcome
Start by extending a warm welcome to your participants.
Share a bit about yourself, your journey, and what inspired you to host the webinar.
For example, tell stories about yourself, or share photos of you traveling the world or with your family.
This personal touch will help your audience connect with you, adding a human touch to your brand while establishing immediate connection.
Value Driven Content
Connect your personal stories of adventure to an ‘aha’ moment that highlights the importance of the webinar you’ll be discussing.
Sharing personal stories may be engaging but, your indoctrination email should also contain insights related to the webinar’s theme.
Provide valuable content even before the webinar begins. This could be in the form of short videos, blog posts or even infographics.
You can even share videos or snippets of the testimonials from students who have benefited from your system or method.
So how many of these emails are sufficient as an indoctrination sequence?
A 2 or 3 continuous emails are sufficient enough to nurture your connection with your participants.
Remember, the goal is to educate and instill excitement in your audience.
By the time the webinar arrives, your attendees will be primed to learn more from you.
Now, let’s explore another essential strategy: the power of reminder emails and SMS.
Maximising attendance rates is as easy as sending reminder emails.
Bear in mind that even the most enthusiastic participants might forget about your upcoming webinar.
This is where well-timed reminder emails and SMS come into play.
These reminders serve as friendly nudges, keeping your webinar on their schedule and making sure that it does not slip to the cracks.
Sending these reminders not only can rekindle their excitement… but also highlights the pain or challenge that you will help to solve at your webinar.
We usually send 3 to 7 reminder emails to people who registered for the Webinar.
Example Email Frequency Guide
Here’s a sample of the email reminder frequency.
You may use this as a guide for your reminder emails and SMS.
1. Days Before:
As the webinar approaches, send a 3 Days Before reminder to keep the anticipation alive.
Share success stories, or stories that could trigger the audiences pain points to keep their anticipation alive in attending the webinar.
2. The Day Before:
On a day before the event, send a detailed reminder with the webinar’s agenda. You may also include any preparation your attendees might need.
And, don’t forget to include the access link.
A friendly reminder: Do not stop sending your reminder emails here.
3. On The Day of the Event
On the day of the event, that’s when you want to send as many emails as possible.
Consider sending emails and SMSs:
- In the morning
- An hour before the event
- 15 minutes before the event
- At the start of the event
- 15 minutes after the event starts
Again, with all these reminders sent, always remember to include the access link prominently so that they can easily join in.
Yes, it may sound like there are A LOT of emails and SMS to be sent.
But the truth is, people will miss most of your messages – so don’t worry if you offend the occasional person if it means an extra 10% of registrants showing up.
You might want to consider adding value to each reminder email – with a story, testimonial, A-ha moment, or a short case study… so that your messages don’t feel spammy.
What else can you do to get better show up rates with your Webinar Funnel?
Relying on a single touchpoint to remind your webinar registrants is not enough.
So, in order to remind people to show up for your webinar, you can use social media ads as one of your strategies.
You need to create the feeling of being everywhere to your potential audience – making sure that they encounter your message across multiple social media channels.
Imagine this…
An attendee registered to your webinar while scrolling through Instagram.
But as they watch Mr. Beast on YouTube a day later, they see your video ad reminding them that they have registered for your Webinar.
This repetition plants a seed, making your webinar hard to ignore.
This smart strategy creates a sense of anticipation that lingers until the webinar day arrives.
Afterall, the average person spends 2-3 hours on social media each day.
So even if they don’t check their emails, they’d see your reminders while scrolling.
Create a Vibrant Community to Boost Webinar Attendance
One of the powerful approaches is to create a community of participants and nurture it through platforms like Telegram and Facebook Groups.
Nothing is more valuable than fostering a sense of belonging among your potential attendees before and after your webinar.
Establish a dedicated space for your webinar attendees where they can connect and engage meaningfully.
Using platforms like Telegram or Facebook groups, you’re not just creating a channel for information – you’re cultivating an environment where your participants can share their interests and gain support from other participants.
This sense of community can help to build the attendance rate for your webinar. And could lead to better conversion rates.
Because when these individuals feel connected to the community, they’re more likely to engage, participate and show up in the webinar.
Here’s an idea you can consider:
Provide exclusive offers to your community.
This could be in the form of:
- Early access to webinar’s resources
- A closed session with you or other speakers in the webinar.
By offering exclusive benefits, you are giving the community members an extra reason to join the webinar beyond the content itself.
Consider doing some live events such as Facebook Live in the community or sharing useful content for free.
Just like our client did in his Facebook Community Page in the example below.
This builds more trust and excitement for your Webinar.
And this bring us to our next point:
Using Pre-Event Calls in Your Webinar Funnel
Pre-calls are a reminder to your prospects about your event.
Think of it as a way to start building a human relationship with your prospects
Get your team to reach out to them and have a 1:1 chat to get them excited about showing up to your webinar.
By having these calls, you will increase your Webinar attendance rate.
It’s also a great opportunity to find out the expectations of your prospects for the webinar.
Use the feedback to make your webinar more tailored to your audience’s needs and pain points.
Although it might seem like a time consuming effort, but think of it as a valuable opportunity to build genuine relationships with your audience.
This could be the best time to address any last minute concerns, or hesitations they might have prior to attending your webinar.
By taking the time to personally (or with your assistants) engage with your audience, you’re showing that you genuinely care about their experience – personal touch always wins!
Here are a few ideas you can adapt for your pre-calls:
- Call to confirm that they did sign up for the webinar and that they will be attending
- Confirm their email address is correct.
- Confirm they know the time of the webinar.
- Ask them the #1 problem they want solved at the webinar.
- Tell them you’re looking forward to seeing them at the webinar!
- If you can’t reach them, leave an SMS or WhatsApp message to introduce who you are and inform them that you tried reaching out.
Each call should be short and sweet – approximately 2-3 minutes will do the trick.
This approach has increased show up rates by 30% or more for our clients. That’s why we believe it’s an investment worth making.
Remember, you can hire and train others to make the calls for you.
Another idea is to explore services such as Slybroadcast – a pre-recorded voice message that gets sent directly to their voicemail without ringing.
Of course, this doesn’t compare to actually talking with a live person over the phone.
Part 3: Post-Webinar Phase in a Webinar Funnel
The webinar has ended, and you had a great attendance!
But the journey doesn’t end there.
Now, let’s look into what happens after the webinar.
If you think that your marketing funnel and activities stop when the webinar ends, you are making a BIG MISTAKE!
Contacting your participants after the webinar is an extra opportunity to generate sales.
What you need is to:
Have a Post-Event Follow-Up Sequence in your Webinar Funnel.
After your webinar ends, attendees are riding on an emotional high on knowledge and inspiration they’ve gained.
So, this is your opportunity to follow up and keep that momentum alive.
Remind them of the key takeaways, share additional insights and further their understanding of the topic presented during the webinar – via email, ads, SMS and other channels.
We have done quite a few tests to ‘extend’ our webinar funnels to win additional sales.
Here’s the idea behind it . . .
After your webinar happens, there are three groups of people:
- Those who attended and bought
- Those who attended but didn’t buy
- Those who didn’t attend
This is where you start to nurture your leads after the webinar by:
Designing a Series of Follow-Up Emails in Your Post Event Webinar Funnel.
Sending a single ‘thank you email’ isn’t enough.
Instead, depending on the group of people, design a series of follow-up emails that continues the webinar value.
The goal for groups two and three is to move them into a buying decision.
Bear in mind that each niche is different; consider testing one idea at the time and see what works best for you.
To make your follow-up sequence more persuasive, consider incorporating a VSL in your Webinar funnel to drive conversions.
Remember those people in group three?
This VSL is intended for them.
A VSL isn’t just a sales pitch; it can be an executive summary of your webinar.
Remind them the key points of your webinar, challenges they face and the unique way that you can help them.
Here’s a further breakdown.
What to say in your Post-Event VSL?
Begin with a warm thank you and a quick recap of the webinar.
Share success stories from past attendees if possible – it adds social proof.
Talk about how your unique process or system helps them.
Address any objections they might have about taking you up on the offer.
Stack the value so that they see the incredible value that they can attain from working with you.
Throw in a guarantee so that there is no further resistance to your offer.
Finally end with a strong call to action.
VSL runs for 15 to 25 minutes.
Lastly, create urgency to action through a…
Close Cart Sequence
Why have a close cart sequence?
After attending your webinar and receiving follow-up emails, some of your prospects are likely to be sitting on the fence.
A close cart sequence will provide that extra urgency for them to make up their minds.
It’s a final call for those who are really interested with your product or services but might need that final push.
Have a sequence of four to six emails and SMS for the close-cart.
Here’s a guideline of how you can structure your close-cart sequence:
Email 1: Offer closing in 48 hours
Email 2: Are you still interested in getting <benefit>?
Email 3: Warning: 24 hours left!
Email 4: Here’s what you’ll be missing out on tonight . . .
Email 5: Prices go up at midnight
Email 6: Final Call – Last hour to act!
Remember, these are just some ideas – you can use your creativity to make your funnel ‘longer’… the longer it is (while giving value) the better your chances of getting more sales.
For example, you continue sending them to various case studies, content videos and re-invite them for new Webinars.
The possibilities are endless because once they are on your list, you can keep in constant contact with them.
Summarising The Ultimate Webinar Funnel
In this long blog post, we hope you’ve discovered the potential of creating an effective webinar funnel.
As you embark on your webinar journey, here are some final tips to keep in mind:
1. Continuous Engagement is Key:
Remember that a webinar is not just a standalone event – it’s a part of a larger strategy.
Extend the reach of your webinar through pre-event calls, follow-up sequences, and bonus offerings to maintain audience engagement beyond the live session.
2. Leverage Multiple Platforms:
Make use of various advertising platforms, such as social media, Google Ads, and email marketing, to reach your target audience effectively.
Consistency across these platforms enhances your webinar’s visibility and engagement.
3. Nurture Your Community:
Build a sense of community among your potential attendees using platforms like Telegram and Facebook Groups.
By offering exclusive benefits and fostering connections, you can enhance attendance rates and create a space for meaningful engagement.
4. Pre-Event Calls Build Trust:
Personalized pre-event calls help establish genuine connections with your attendees. Address their concerns, gauge their excitement, and build trust, setting the stage for a positive webinar experience.
5. Post-Webinar Strategy:
Your relationship with attendees doesn’t end with the webinar.
Craft a post-event follow-up sequence that reinforces key takeaways, provides additional value, and offers a clear call to action. Incorporating a VSL and close cart sequence further drives conversions.
We hope you enjoyed this article and are ready to take your Webinars to the next level with the ideas we shared here.
If you realize that there is just too much work doing it on your own – why not reach out to us? As experienced webinar consultants, let’s see if we have a good fit to help your business grow with Webinars… using our Radical Marketing Framework.
