Trying to find an audience for your webinar can be difficult. But if you use social media to your advantage, you can drive create a webinar funnel!
Webinars are an effective marketing strategy that can offer significant value to most businesses. Not only do they present you as an expert in your industry to potential clients, but they also act as a very effective soft sales strategy.
A webinar connects your business with hundreds of people already interested in what you have to offer. You don’t even need to move from your normal workspace.
Once you’ve crafted an engaging webinar, you need to promote it to get viewers. Keep reading to learn how to create a webinar funnel to encourage new viewers to sign up for your next webinar.
What is a Webinar Funnel?
A webinar funnel acts in a similar way to other sales funnels. A sales funnel leads potential customers down a certain pathway (or funnel) to achieve the desired result: a product purchase.
A webinar funnel does the same thing. You attract viewers to register and then actually attend your webinar. The ultimate goal is watching the webinar through to the end and your pitch, the reason you created the webinar in the first place.
7 Steps to Create an Irresistible Webinar Funnel Using Social Media
Driving prospective viewers to sign up and attend your webinar works best when you use a funnel to direct them. Learn how to craft an irresistible webinar funnel below to get more viewers and more conversions.
1. Understand What You’re Promoting
The first thing you need to understand is that a webinar is not a product or a service or a podcast. A webinar is a live, one-time event and you can use that to your advantage.
Build buzz around the fact your webinar only happens one time and people need to sign-up now so they don’t miss it. Keep this in mind when constructing your social media ads and each respective landing page.
2. Build a Well-Thought-Out Landing Page
A social media ad is only the first step in your webinar funnel. It lets people know about the event and gets interested parties to click for more information. Now that you’ve sparked their interest, you need to capture it and get them to sign up.
That’s why you funnel them next to a well-thought-out landing page. Emphasize again the fact the webinar is a one-time event and include all the other relevant details. You’ll need the typical elements of a landing page like a headline, captivating body copy, and well-placed calls to action.
Offer potential viewers a taste of what they’ll get in the seminar to make them want to sign-up. Then ask for all the details you want to collect. Keep in mind you can use this information for future marketing efforts.
Make the time and date very clear so no one who wants to attend accidentally misses it.
3. Promote the Landing Page and Use It to Convert
One big mistake people make when promoting webinars through social media ads is to directly promote the webinar. Just because you want them to sign up for the webinar does not mean that is the appropriate moment to drive that action.
Go slowly. First, get them to your landing page. You’ve taken lots of time to craft a well-thought-out one so let it do its job.
Optimize your social media ads to spark interest and simply get potential viewers to click. Then ease them into signing up with the copy on your landing page.
4. Know How to Promote on Multiple Social Media Sources
Users interact with each social media platform in different ways. The social media marketing strategies you use on Instagram do not necessarily work with Twitter or Facebook or LinkedIn.
Do your research to learn the best practices and guidelines for promoting on each social media site.
5. Focus on Facebook Ads
Facebook advertisements seem to work well for most businesses creating an effective webinar funnel. People spend a lot of time on Facebook and it’s one of the best social media platforms for interacting directly with potential viewers.
To get the most out of your Facebook ads, choose the Lead Ads option. This way people can sign-up for your email list right from the app without any extra steps to distract them.
You should also use the custom audience feature to target any users who registered for webinars in the past. You can also target people who purchased specific products or who you know visited several pages on your website.
Facebook Messenger Ads also provide an even more personalized ad experience for potential attendees. The ad appears alongside fewer things so users focus on it faster.
No matter what method you choose to present your ad, always test and play around with it to see what gets you the most conversions.
6. Thank Registrants Right Away
Do not miss out on this last opportunity to make a good impression before the actual webinar.
You’ve succeeded in getting someone to sign-up, so they already think your content could be valuable and you’ve started to gain their trust. Saying thank you solidifies their good opinion of you and reiterate the importance of the topics you’ll cover.
You can also use a thank you email to explain how the viewer may join the seminar. Offer a gift or a discount code they can use and share with a friend to further solidify the relationship and draw more attendees.
7. Do Post-Webinar Follow Up
Always follow up with both the attendees and those who registered but did not actually attend the webinar. You can send emails, use specially targeted Facebook ads, etc.
Whatever you choose, be sure to frame the content depending on if the person participated in the webinar or not.
Remind people of any bonus offers or special deals you presented at the end of the webinar. Provide a copy of the webinar people who attended and give those who didn’t a chance to get access to them as well.
Do not shy away from sending a few more emails as part of your webinar funnel, especially if you’re offering a discount on a product or service. You’re giving them the time to debate the purchase decision while reminding them to make the right one.
The Right Marketing Strategies Help Your Business Get More Leads
Now you should understand how an irresistible webinar funnel increases participation and converts more viewers. Get started with this proven marketing tactic as soon as possible to reap the many benefits.
Still not sure you can create a great webinar funnel?
Talk to the digital marketing experts at Radical Marketing. Contact us today to partner with someone who understands the importance of webinars, seminars and other vital lead generating strategies!