Write a Book as an Business Investment

Date: March 11, 2013
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Do you know that if you write a book, it can be one of the most potent business investments that you’ll make? It doesn’t matter whether you’re writing it yourself or having a professional ghost-write it for you. Choosing to write a book is a gigantic step towards success. The choice will also have the power to shape your destiny.

Make no mistake about it: the benefits of writing a book is incalculable. Whether you write the book yourself or have somebody else pen your ideas, the benefits of such a decision are beyond measure. You will not only learn from the experience. You will also become an expert as you attempt to share your knowledge.

The process of organizing your thoughts could yet be the greatest learning experience for you. If you chose to write it yourself, you could become an expert in the subject matter. In addition, coming up with the message that you want to share could increase your expertise and knowledge on the matter.

Your own ideas, together with new ideas gathered through your research, will serve your business well. But do you know what else? You, as a person, will also benefit from all these. Writing a book will make you grow and develop both as an individual and as a business person. It will open your mind to new ideas and develop your reasoning and analytical capability. It will also take you on an exciting journey of discovery that will enable you to touch new horizons.

But wait, it doesn’t stop there! Writing a book that reveals your expertise will boost your marketing efforts in a way that nothing else can. You can support all your advertising and promotional campaign efforts with your name and the description “author of…”. When your potential customers see this, they will know that they’re dealing with an expert and a person who is serious about his business.

The beauty about this project is that the book sells your business as your business sells your book. At a negligible cost, your prospective customers can buy your book and learn from it precisely what you want to share with them. Your book will be your tool in building a personal relationship with them. The book could also help you become a mini celebrity in your community and your industry with your own hordes of fans.

The truth is, your book almost certainly is more valuable to your business as a vital element of your marketing ploy than as a prospective source of income. Don’t think about the money you spent writing and publishing the book. Instead, think of what it can do for you and your business.

The credibility that your book builds for you can’t be equalled by any promotional or advertising campaign. You can give your book away as a gift, put it up as a prize in some competition, or even use it as your credit card. Make no mistake about it: your book is a great investment – it will provide you with the most possibilities to promote your business, more than you’ve ever had in the past or will ever have again.

Terence has been passionately practicing and teaching marketing for 20 years. Since 2014 when Radical Marketing was set up, Terence has been helping business owners, speakers and experts from all over the world to fill up their seminar and webinar rooms with attendees.

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