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The one Tip That Could Quickly Double Your Opt-in Rates

Marketing can sometimes be strange. You work hard and listen to all the experts, and sometimes you just manage to improve your results by a measly 10%-20%. Yet, sometimes you stumble upon one useful tip that could improve your conversion rates like crazy. I recently stumbled across one of these ...
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How You Can Develop Awesome Products like Steve Jobs

Recently, I’ve been developing a few of my own products for launch in my marketing consultancy. In the past, I have done as what traditional marketing dictates: “Understand the needs of your marketplace, find a solution to fill that unfulfilled need.” And yes, that has resulted in some good results ...
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The BIG Paradigm Shift in Marketing

The Big Paradigm Shift in Marketing

I'm sure you'd agree that marketing has changed a fair bit in the past few years. In particular, media usage patterns have changed so fast that it's hard for any marketer to keep up with the latest trends. Just a mere few years ago, there was no smart phones, no ...
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Part 3 – How to Massively Reduce Your Marketing Cost and Get More Customers | Radically Effective Marketing for Business Owners

Part 3: Picking the Right Channel Without a doubt, picking the right channel to promote your products will result in more effective marketing. For example, if you want to advertise mass consumer products, newspapers and TV would be your best channels. To geo-target a specific area, flyer drops may be ...
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Part 2 – How to Massively Reduce Your Marketing Cost and Get More Customers | Radically Effective Marketing for Business Owners

Part  2: Uncovering your prospects’ hot buttons I’m sure you’re all sick of seeing those advertisements and brochures that go on and on saying, “We have been around for X years, and we have the best products, our research team is the smartest and we have won the most awards ...
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