Become an expert.
Video 2 by Terence Tam
Hi, this is Terence Tam here from ExpertizeU, giving you the second reason why you should become an industry expert. Now, the second reason that you should become industry expert is because you want to avoid price competition.
Now, anybody that has been in business long enough knows that waging a price competition because you have absolutely nothing to differentiate yourself from you competitors, that is the worst possible way to run a business.
What happens is when you become an expert, it elevates you from going down to compete in price. In fact, it makes you attract better customers and better customers also means that you can charge more.