Become an expert reason 8

brand positioning

Become an expert reason 8

Reason number eight why you want to become an expert is because you want to secure your brand positioning. Your expertise can secure and fortify the market position that you want in your particular industry.

For example, Robert Kiyosaki. He is regarded as the expert financial literacy in the world. Why? Because he has demonstrated his expertise over years by writing books, doing seminars, and a whole bunch of other things in that particular area.

That is why he has secured his position as the expert number one financial literacy educator. So, what do you want your company to be known for? What expertise do you want to demonstrate to the world and secure that market position for?

You have to think about it because that could determine the success, or otherwise, for your company.

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