5 Radical Webinar marketing ideas for coaches and gurus
Are you using Webinars as a sales and marketing tool?
For years, we’ve been dedicated to assisting coaches in scaling their businesses through the power of webinars.
Through our experience with webinar funnels, we’ve seen how these online events can greatly expand our clients’ reach and contribute to their business growth.
It’s incredibly fulfilling to witness coaches achieve remarkable results and watch their businesses thrive.
But.. with so many webinars being offered these days, it can be tough to stand out from the crowd…
So, how can you create an effective webinar in 2023?
… one that can actually get you quality leads that will participate in your event.
In this video, we will reveal 5 ways that can lead to a full house webinar.
Here’s what I reveal in my latest free video:
1. How we ‘synergise’ ads across multiple platforms to generate a lower cost per lead.
2. The second point is the one important marketing tool that most coaches tend to overlook in promoting their webinars. And the best part is… it’s free, yet highly effective.
3. The third idea is to leverage other people to fill up your event – which is a low cost yet effective way of filling up your webinar without spending a cent on ads.
4.Next, you’ll find out how you can leverage your connections on one particular social media. (You’ll get high quality Webinar attendees with this tool)
5. While it may be simple, this last ‘secret’ tip is often overlooked by many coaches. But don’t underestimate its power! We’ll share more about this method in the video.
If you’re already conducting webinars, you’ll probably know the potential it holds for your business.
With these 5 marketing tips revealed in this video, you’ll be well positioned to have a packed webinar.
Check it out now:
Hey, if you’re running Webinars, I like to share with you 5 ideas that you can use to fill up your
webinar rooms. Hi. My name is Terence. I’m from Radical Marketing. And filling up webinars is what
we do every day, 365 days a year. So I guess we do know something about Webinar Marketing.
So today I want to share with you five ideas that you can use immediately to fill up your next Webinar
Challenge or ‘2-day Event Workshop’, whatever, right?
First of all, using ads. The thing with ads is that most people run ads only on 1 platform. Maybe they run ads on Facebook. They don’t use instagram, they don’t use YouTube, they don’t use TikTok, they don’t use Google. So many different channels that you can use, make sure you utilize all of them and split tests. Always split test to find out which channels, which platforms are giving you the best return on your ad spend, even within
Facebook, for example, you could be running like your normal newsfeed ads, right?
And then you could have another ad set running ads on reels. And you might find that the reels will give you better return on ad spend versus the newsfeed. For example, using different objectives within Facebook or
the ad platforms, utilize all the different channels and test them out to figure out which one will give
you the best return on your ad spend. I know it’s going to cost a bit of money, but ultimately it is
going to be worth it, all right? Trust me in this. This is what we do for our clients every single day.
Coming to the second point is that you can also invite your email list or people who have previously
signed up, for whatever reason, to your email list. Invite them to your event, okay? Whether it’s
webinar, whatever challenge, etc, etc.
The whole thing there is that people often forget, number
one, to nurture their lists. Number two, they even forget to invite people on the email list, right?
And if you haven’t emailed your list for a long time, it would be a bit weird if you just kind of sent an
email and said, hey, I’m running this webinar, sign-up for my event. If you haven’t emailed them for
like, say, 3 months, 4 months, whatever, just say, hey, so and so. I I realized I kind of neglected my
list and I’ve neglected you. And guess what? I would like to reconnect.
So I just want to share what
I’ve been up to. And here are some of the things I’ve been up to in the past year since we last spoke,
right? So you can start to actually give them some value, even share some lessons you’ve learned in
the past year or however long you haven’t spoken to them, reestablish that connection before you
invite them for your events. And then you can also backed it up with SMS, etc, etc. right? to get
more people to the event. And if you think, well, I do not have a list, well, start building one. Or you
can look at all your contacts on your phone to see who are relevant.
Look at the contacts on your
email, right? Some of them may be actually interested to actually sign up for your webinar or event.
All right, so that’s the second tip. And the third tip now, if you don’t have money, you don’t have a
list, so what do you do? Maybe some of you are thinking, yeah, maybe I’ll buy a list, an email list and
spam them. Not a good idea. Okay, what I do suggest is that you go out and look for joint venture
partners, okay? So go out and look for people who already have lists, who already have a good
responsive list and are willing to partner with you. Obviously, this will involve some sort of money
going to their way, right? No one’s going to promote your list for free unless you got some kind of
special connection or relationship with them or they owe you money.
Yeah, think of that list of
people who owe you money if they have their own email list that is suitable for your webinar, your
event. I suggest do a JV (joint venture). And yeah, even though it may mean you have to split up to
20, 30 40, 50% of your sales with your partner, it’s just a way to get started and to get people to your
event. All right? So have to think who in your Rolodex or your contact list actually has a good email
list that will be suitable for your ultimate offer. 4th thing is using LinkedIn invites. Now, the cool
thing about LinkedIn is that first of all, you can connect with people that are relevant in your
industry. My contacts anyway on LinkedIn are professional contacts, they’re not personal contacts,
not people that I hang out with and go partying with or play games with or whatever, right?
They’re mainly people connected on a professional level. So the cool thing about LinkedIn is that there
is this feature that you can just go in and assuming you have a sizable LinkedIn contact list, you can actually
go in and invite them to your webinar or your event, right? You don’t have to spam them via email.
Actually there’s just an invite thing that you can just basically click on, invite everyone and they will
get a notification that you’re hosting an event. If you use LinkedIn quite frequently, I’m sure you’ve
seen a lot of this invites as well. So that’s another way to get people to come to your event.
And previously I have used it and I would say if your target is more B to B. Yeah, it definitely works. B to C
doesn’t work so well. But if you’re struggling to get people to come to your event, it’s still another
viable option where you can get another 10-20 people to your webinar, your challenge, and that
effort will pay off, right? So use LinkedIn invites, invite them to your event, and I think you have to
also set up an event on LinkedIn in order to invite them, right? So that’s the 4th tip. The fifth tip is
basically using your social media following, right?
And people often neglect this, but yeah, post on Facebook, TikTok, Instagram, whatever channels you have, promote your event there. I think this goes without saying, but a lot of people forget about it. So there you have it, guys. That’s 5 ways to make sure that your next webinar challenge workshop, whatever is filled to the brim. So I hope you enjoyed this video. If you do, make sure you like and subscribe if you’re on YouTube, and check out
my other videos.
And if you’re on our blog, make sure you check out the other awesome marketing tips I share for coaches, consultants, and gurus to actually grow their businesses.
All right, so hope you enjoyed this and thank you so much for watching.