So, you’ve got a webinar coming up and you’re feeling pretty good about it. You’ve got the slides ready, the script is on point, and you’re all set to deliver some seriously valuable content. But wait—how are you going to fill those virtual seats? Let’s be real: Hosting a webinar with three people is not the dream you envisioned.
Don’t stress! You’re not alone in this—filling up your webinar rooms is a skill, and it can be mastered with the right strategies. That’s where we come in.
Today, we’re sharing 5 powerful webinar promotion ideas that will fill your webinar to the brim with eager attendees.
Let’s dive in, shall we?
Ready to dive even deeper? Check out the full podcast episode here for more tips and insights that can help you scale your coaching or expert business to the next level.
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#1 - Don’t Just Stick to One Ad Platform—Expand Your Reach (Or Risk Being That Guy Who Uses Only Facebook)
Alright, let’s get real for a second. If you’re only running ads on Facebook, you’re missing out. Facebook is great, don’t get us wrong, but it’s not the only game in town. If you want to seriously scale your webinar attendance, you’ve got to cast a wider net.
Think beyond Facebook and Instagram. There are a ton of other platforms—YouTube, Google, TikTok—that can help you reach a broader audience. Split testing is your best friend here. Don’t just throw money at one platform and hope for the best. Test multiple platforms and see which one gives you the best bang for your buck.
For instance, within Facebook itself, test out different ad formats. Try running ads on the newsfeed and then test them on Reels. You might find that Reels perform better and give you a higher return on ad spend. Don’t just rely on one method—mix it up and test, test, test!
Yes, it’ll cost you more upfront to test on multiple platforms, but it’s absolutely worth it. Imagine not testing and leaving money on the table because you didn’t explore all your options.
#2 - Reignite Your Email List (Because, Yes, You DO Have One)
Let’s talk about your email list for a second. You’ve got one, right? (Don’t tell us you don’t. We know you’ve collected emails at some point.) But here’s the kicker: email lists go stale if you don’t nurture them.
If it’s been a while since you’ve emailed your list, don’t just hit them with a cold “sign up for my webinar” email out of nowhere. That’s a surefire way to make them wonder who you are and why they’re getting your message.
Instead, start by reintroducing yourself. Send an email that says something like, “Hey, I know it’s been a while. Here’s what I’ve been up to lately.” Share a personal story or a lesson you’ve learned along the way. Build the relationship back up before you ask for anything.
Once you’ve reconnected, then you can invite them to your upcoming webinar. But don’t stop there—go the extra mile and use SMS as a backup reminder. Multiple touchpoints are always better than one.
Bonus Tip: If you don’t have a list, it’s time to build one. You can start with your existing contacts—people in your phone, your email contacts—anyone who might find your webinar valuable.
#3 Partner Up—Because Two (or Three) Heads Are Better Than One
If you don’t have the budget to run ads or the time to build a massive email list, here’s a little secret:
Joint Ventures (JVs) are a game changer.
Partner with someone who already has a solid, responsive email list. You get access to their audience, and they get a slice of your webinar profits. It’s a win-win. And while you might have to share a portion of your revenue with them, it’s a small price to pay for getting a flood of new sign-ups.
Think about it—who in your network has a relevant list that would be interested in your webinar topic?
If they’re willing to promote you, you can promote them in return. You’ll be able to leverage their audience and drive sign-ups without the hefty price tag of paid ads.
Remember, this isn’t just a “give me, give me” situation. When you reach out, make it clear that this is a mutually beneficial arrangement. Be transparent about the value you’re offering in exchange for their promotion. And trust us—it’ll pay off in the long run.
#4 Don’t Forget About LinkedIn—It’s Not Just for Job Hopping
LinkedIn isn’t just for posting your resume or connecting with old colleagues. If you’re hosting a business-focused webinar, LinkedIn is an incredible resource to get people to sign up.
Here’s the thing:
LinkedIn allows you to directly invite your connections to events. So, if you’ve built a sizable network on LinkedIn, why not leverage it? Don’t just sit there and scroll—get proactive.
Create an event on LinkedIn and invite relevant connections. You don’t need to send out a personalized message to each person—LinkedIn has a built-in feature that lets you send invites in bulk. These are professional contacts, so your webinar will feel more like a valuable opportunity than a random sales pitch.
While LinkedIn is more B2B-focused, it can still work for certain B2C events. If you’re targeting professionals who could benefit from your content, this is a solid strategy to fill up your webinar room.
Pro Tip: LinkedIn isn’t for everyone. If your audience isn’t very business-centric, you might be better off focusing on other platforms. But if you’re in the B2B space, LinkedIn can be a goldmine for webinar promotion.
#5 Your Social Media Following Is Waiting—Use It!
By now, you probably have some kind of social media following (even if it’s just a few hundred people). Whether it’s Instagram, TikTok, Facebook, or even Twitter—don’t leave your social channels on autopilot when you have something exciting coming up.
Start posting about your event across multiple platforms. Story posts, regular feed posts, live videos, and even short TikTok clips—get creative with how you share about your webinar. The more exposure you give it, the more likely your followers will take action.
The key here is consistency.
If you’re only posting about your event once or twice, you’re not doing enough. Post regularly and keep the conversation going. And don’t forget to remind them in the days leading up to the event. A little nudge never hurt anyone.
Pro Tip: Create urgency by offering exclusive bonuses for people who sign up and attend your webinar live. That’s a great way to push people off the fence and get them to commit.
Wrapping It Up
There you have it—5 tried-and-true webinar promotion ideas that will help you pack your virtual room. Whether you’re using ads, re-engaging your email list, collaborating with JV partners, leveraging LinkedIn, or simply using your social media following, these strategies will work wonders for driving sign-ups.
