5 steps to do book marketing

Date: June 25, 2013
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Have you just written your first book and decided to make it available to potential readers? If so, you have to do book marketing. As an author, you should know that the primary thing you need to do to get the word out as to your recently published book is to be persistent, and ready to do some hard work. Given below are 5 steps you can follow to market your book effectively.

Use promotional materials

First off, it is important to know that printed materials, such as posters, bookmarks, postcards, and business cards can be used to start off book marketing activities. Grow your sales by leaving a bundle of these materials at the cash register counter where your customers frequent. In addition, you may use this marketing stuff at your book-signing event. You can also give them away to your colleagues, friends and family.

Use press releases

When it comes to acquiring media attention and exposure, press releases are one of the most effective means to achieve this. Press releases include informative and appealing articles, which are mailed to media personnel. The purpose of these press releases is to give let the media know about your products, services or an event. A press release can reach hundreds of thousands of potential customers or clients via mass media, which is great for book marketing.

Get book reviews

Remember: you can enhance your prestige by becoming a reviewed author. To do this, you should get in touch with book reviewers about your latest book. This will up your odds of getting the reviews you need. As a matter of fact, this process can also create a platform through which you can get a lot of book reviews. In fact, positive book reviews can make a lot easier to grow sales and do book marketing.

Email broadcast

Email broadcast regularly to readers who are waiting to get something from you. This is a good way to make them pay a visit to you site, to Amazon, to a bookstore or to whichever channel you select. By doing this, you can increase traffic to your site as well as boost awareness for your new book.

Launch your own website

Use your personal website for book marketing. Your potential buyers can access your site from around the globe 24/7. If you are looking for the least expensive and most efficient way of book marketing, then go launch your own website. In addition, you may link your site to develop business relationship with several online bookstores, author organizations and book clubs. Do not forget to put your website address on all types of promotional material be it print or online. It is better if you put ordering information as well.

Bottom line

At first, book marketing may seem a hard nut to crack, but with effective marketing techniques, determination and primary know-how of self-marketing, it will become a piece of cake for you. So, if you have finished writing your first book, be ready to market it online and offline.

Terence has been passionately practicing and teaching marketing for 20 years. Since 2014 when Radical Marketing was set up, Terence has been helping business owners, speakers and experts from all over the world to fill up their seminar and webinar rooms with attendees.


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