3 Critical Things For A High-Converting Sales Page

Date: March 24, 2020
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Three important elements for your webinar or seminar sales page

Ever wondered what are the top 3 things that most people miss out on their sales pages?

Having a high-converting sales page that ‘hits the bullseye’ is essential for your online strategy.

It’s one of those small levers that brings about dramatic business results.

In this video I reveal how you can construct a sales page that hits the ‘bullseye’.

These 3 strategies that will get your sales page converting better than ever before.

Watch this video to get immediate results with your marketing right now.

Share or leave a comment if you think this video is helpful.

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Video Transcript

Hi, this is Terence from Radical Marketing.

Today, I want to talk to you about three critical things that most people miss out on their seminar or webinar sales page. Now, we’ve been marketing seminars and webinars since 2014 so by marketing hundreds and hundreds of seminars and webinars, we’ve come to see a lot of things and we’ve tested a lot of things, but there are three things that people often forget to actually put on their seminar or webinar sales page. So here are the three.

The first one is credibility builders. What do I mean by credibility builders? Look, the first time people come to your sales page, they don’t know who you are. You need to build credibility. In other words, answer the question, “Why should people listen to you?”

So the credibility builder could come in the form of media endorsements, endorsements by some celebrities, or it could come in the form of even a video. By speaking on video, you are giving people the confidence that you can deliver on what you promise. So make sure you have those credibility builders at the start of your sales page so that people will not leave because now they trust in you and what you have to say.

So the second thing that people often miss on the sales page is, especially this applies for seminars where there is a certain time and a certain date, is that they do not have an option for people to sign up for the next event or get notified for the next event.

So imagine you’re spending all this money to get people to come to your sales page. And the only objection, the only reason they did not sign up was because the timing wasn’t right and you didn’t give them an option to actually get notified for the next event. So that is a complete waste. So make sure you have an option for people who come to your page who cannot make it for that event to actually sign up to get notified for the next seminar.

Now the third thing that people often miss out on on the sales page is having an outrageous guarantee. Now, what do I mean by having an outrageous guarantee? Most people would just advertise the seminar or webinar, but they do not consider that even if it’s a free event, people are investing their time and effort to attend your seminar or webinar, so what is to say that they’re not going to waste their time or their money attending your event. So this is where we put into place an outrageous guarantee.

Let me give you an example. In a recent event that we marketed for a client, the cost of the event was $500. We had a guarantee in the copy itself that said, If you do not get at least $25,000 worth of ideas from this two-day event, not only will we refund you your $500. We will refund you an extra $2,000 on top of your $500.

Now, that’s an outrageous guarantee. That is confidence. That is going to give people, prospects that land on your sales page the confidence to say, Yeah, this guy must know what he’s talking about because he is giving me that outrageous guarantee that no one else is giving in the marketplace.

Now, you may be worried that, Hey, what if everybody comes and everybody claims that guarantee? Well, first thing is to make sure you have a great product, something great, a great message to deliver.

So, and the second thing is that if you deliver that value, that message to people and you actually can keep the promises that you have promised on your sales page, which you should be able to, there is no reason why people should ask for a guarantee.

And make the guarantee with least conditions as possible, right? Don’t make it with all these little… weasel out conditions because people will see through that pretty easily and quickly.

So those are the three things that I suggest that you put on your sales page. And you will see conversions on your sales page actually go through the roof. Try them and I hope you get great results from them. And if you need help with marketing your seminars or webinars, feel free to reach out to us. We’d be happy to talk to you.

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Terence has been passionately practicing and teaching marketing for 20 years. Since 2014 when Radical Marketing was set up, Terence has been helping business owners, speakers and experts from all over the world to fill up their seminar and webinar rooms with attendees.

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